Skip to content

Month: March 2016

Digital Business: Angling For Success Without A Degree

Digital Ipad Internet Online Tablet Screen

The growth of digital business has changed the realm of entrepreneurship forever. Daily processes are now handled in vastly different ways compared to previous generations. Moreover, the opportunities for modern entrepreneurs are greater than ever too.   

 It doesn’t require much research to find a host of modern businesses that have made millions in spite of very modest budgets. Those inspirational sources also include many college dropouts and people that never used the uni route. So even if you aren’t particularly blessed in terms of formal education, it shouldn’t stop you from chasing those dreams.

 Firstly, you should appreciate that university degrees aren’t the only way to develop skills. The digital world has created a plethora of new job roles, and experience is often the best route to perfecting that craftsmanship.   

 Working in the industry first is a great way to gain confidence, even if it’s just doing a little freelance work on the side. Alternatively, developing skills as a hobby can prepare you for a far brighter future. The Pi Hut, for example, can provide you with the tools needed to learn to program. Once you’ve mastered those skills and built up a track record through experience, the lack of a degree won’t matter.

As a modern business owner in the digital age, the choice between sole trading and a limited company is equally crucial. After all, you might simply want to provide a personalised service rather than build a store that manufactures and sells goods. There are plenty of available avenues out there, so doing your research is key.

 Aside from knowing your place in the industry, you need to know your place in the market too. Whether it’s a B2B client or a direct consumer, appreciating your audience is vital. By expressing your personality in a way that resonates with the user, like these companies do, you’ll see far greater success. Let’s face it; people buy from people, even in the digital arena. Gaining that bond is key.

 Sales techniques aren’t only influenced by your knowledge of the client, though. Being able to present yourself in a winning fashion can give you a huge edge. As well as dressing well, developing communication skills should be a priority for any budding entrepreneur.

Building a successful business is possible, but the harsh reality is that new ventures fail more often than they thrive. Ensuring that your innovations are allowed to grow before money runs out is pivotal. Whether it’s running the business remotely or learning to seek the best deals on every expense doesn’t matter. Keeping a firm grip on the overheads will buy you more time. Quite frankly, that time is probably more valuable than any degree.

 There’s no denying that a degree can aid your career and business ideas. Nonetheless, the world has changed massively, and this is no longer the only pathway to the top. As long as you invest in the right ideas, methods, and markets, you will be just fine.

Do Your Research When On The Job Search

When you are on the hunt for a new job, it can turn out to be quite a stressful time. Whether you are looking for a new job because you have lost confidence in your current role, you are not very happy with the new direction the company has taken, or if you simply feel the need for a change of career; or whether you are are on the job hunt because you may have been laid off or the company you worked for has gone bust; when you are on the job hunt, it can be a very tumultuous time as you may be worrying about how you are going to afford the rent, bills and other outgoings, or you may be extremely bored as you spend your days searching for jobs, maybe on your own, while your friends and family are at their jobs during the day. When you are searching for a job, it can also become quite demeaning for you as the job market has become oversaturated and lots of people will be going for the same job that you are applying for. You may start to feel as if your skills and knowledge are not good enough for any job, when you receive notification that you have been unsuccessful in your application – but you should keep trying, stay determined, and sooner or later a job that you want will come along for you.

Everyone has – at some point in their lives – suffered from the loss of a job. You may feel as if you are alone in your quest for employment, but you should know that there is a countless number of people who are in the same or similar situation as you. It may be difficult for you to comprehend that there are others who have been in desperation of a job, just like you may be, but the more you take solace in the fact that you are not alone in your hunt for a job, the better you may feel about the situation.

When the opportunity for an interview does come along – and, yes, an interview will definitely happen sooner or later – it is important that you allow yourself to be noticed and remembered by the interviewers. To do this, you will, before the interview takes place, need to do research on the company. It could be quite embarrassing for you if you do not take the time to put in research, and when your interview is taking place there is a good chance that you may not know the correct answers or may even come unstuck when easy questions by the interviewers are asked. If research is not done this can mean you may not know enough about the company to prepare you fully for an interview. It will also be obvious to the interviewers that you have not taken the time to do research, and this can easily make them think that you do not care enough about the role and the company, and can make you come across as lazy and that you have a low work ethic. Basically, research is a fundamental aspect of preparing for an interview: without research you do not stand in good stead of securing a job.

During an interview, you should do your utmost to allow you to make an impression. If you arrive for the interview dressed in clothes that you wear every day, this is unlikely to make a positive impression. But, if you arrive for the interview dressed in smart clothes, with your physical appearance looking sharp, then that is more likely to make a lasting impression. When answering the interview questions, you should be clear and concise, and try your best not to stumble upon words or mutter the answers. When you have good communication skills in the interview, it shows that you hold good skills in the area and that you can formulate good answers and messages to the people you work with. To make a really positive impression, you could also take the time to create a slideshow using Google slides templates, with each slide containing information on different aspects of the business and how you could benefit the business in those areas, or the experience that you have in those areas. Taking the time to create a piece of information like this will show your interviewers that you are prepared to put a lot of work in, to gain a positive end result.


After the interview has taken place, it could also be a good idea for you to thank the interviewers and shake their hands after it. A simple relaying of appreciation like this will help the interviewers gain some knowledge that you are polite, courteous and confident with the interview you have given. If you do not take the time to thank your interviewers, you are less likely to make a lasting impression. You should do all you can to allow yourself as many positive impressions as you can muster. After all, you are eager for a new job so you should show how beneficial you could be to the company if they were to offer you a job.

If you are feeling nervous about your interview, then it could be worth speaking to family and friends about how they manage to cope with the stress of interview and you could ask them for any useful tips, advice and guidance which they may have. It is always worth speaking to people who are closest to you, to get their opinion on matters which are affecting you, as they can provide really positive answers to your queries.

You have done a lot of hard work in applying for jobs, so you should ensure that you keep up with the hard work when an interview is offered to you. If your interview goes well, and you are offered a role within a company, it could mean a positive change in your life and you will be happy that you took the time to put in all the hard work.

A Well-Oiled Website Is the Key to Corporate Success

Promoting a business was never an easy task in the past. Since the introduction of modern technology and the internet and the major applications it has for business, promotion is now and even bigger task due to the number of factors a business owner has to consider. For instance, you now need to worry about web hosting, software development, eCommerce, social media and search rankings.

However, most of this can be generalised and referred to as your website. Your website is essentially the first thing that people see when they Google your business or search for you on the internet, so it better be damned good and make a great first impression if you want people to actually visit your website more often to increase exposure.

Creating a great website is easy if you just hire a freelancer or outsource the work. However, that doesn’t mean it will always stay good. Websites have to change and evolve depending on their audience or the business that runs them which is why many large corporations have in-house web design teams and programmers that work in harmony on a website. This enables the website to constantly change depending on new trends, fads or even design tropes that are popular. It goes without saying that a great website is one of the major components of a successful marketing strategy which ultimately leads to corporate success. If you want to create a website that your viewers will love, then here are a couple of tips for you to follow.

Monitoring performance and user interaction

One of the most important things to consider when running a website is how it feels for your users to interact with. You can’t exactly go to someone and ask them about your website, and you can’t really ask your web development team or friends to check your website and give feedback. You need to get responses from people who actually use your website for its intended purpose, and this can be rather difficult.

This is why companies and web developers turn to application performance management tools. This list of APM tools should give you a rough idea of what APM actually is. But in short, it’s a way to monitor applications that are built either on websites or as independent software packages. You can monitor things such as CPU usage and code performance, meaning your developers can optimise your web services using data collected with an APM tool. It can even track things such as users who are currently using the service and how they are using your web services.

By monitor users and how they utilise your website, you can collect statistics that can be used to improve your business website and propel it into the public spotlight. Although good web design comes from a lot of experience and studying, the only way to stay at the forefront of fantastic web design is to analyse patterns generated with monitoring tools.

Constant updates to increase retention

To keep your users coming back, you need to give them a reason. If they check your online web store and don’t find anything useful, then you need to at least give them a reason to come back in the future. Perhaps you update your store and you get some new items in that you want to show off, or maybe you’re open to suggestions from your potential customers. Whatever changes on your website, it’s a good idea to let people know via mailing lists or even social media. You could even have a suggestions box or a way for visitors to contact you regarding new and future products or content that they want to see.

The idea here is to constantly update your website so that people have a reason to return. By retaining customer attention, they’re more likely to suggest your website or services to other people. Your website might just be a simple front page to your business that shows contact information and services. In this situation, there’s not much you can do to keep people coming back. This is why a lot of company websites have blogs attached to them. These blogs usually contain information about inner workings of the company, the latest industry technologies, or they’re short posts about up and coming products that are written to excite people. These posts are then posted on social media and they’re shared among thousands of people, drawing attention to the website and ultimately attracting more and more exposure.

Keeping your website constantly updated can be difficult if you don’t have much content to write about, but it’s one of the key ways to ensure that you are always ahead of the curve in online marketing.

Can Cloud Based Applications Empower Your Business?

When businesses speak of the latest modern technology, cloud computing is often something that is brought to the discussion and examined thoroughly. But what exactly is cloud computing and how can it benefit your business? Let’s find out.

Cloud software gives instant updates and feedback

Unlike traditional software development that has to be compiled and distributed to testers, cloud software is deployed instantly thanks to revolutionary services such as Microsoft Azure and Stackify. Azure lets Stackify easily empower fellow developers by offering an ideal foundation for web developers all over the world. In the world of software development, the most critical component that every team should be concerned about is the speed of development and how much time is spent on actually creating and launching the product as opposed to fixing bugs and analysing security problems. This is one of the biggest draws to cloud applications; the ability to get instant feedback and provide quick updates.

Cloud software makes your business accessible from anywhere

Since there are no files to pass around, cloud computing makes it possible for you to access your business remotely. The ability to work from almost any portable device and from anywhere in the world is a massive boon to any business. By offering flexibility with those you hire, you essentially open your doors to the entire world and you can recruit employees that can work around the clock to give you constant progress to your business. This is essential if you want your business to be known around the world as a global powerhouse.

Cloud software reduces the cost of operating a business

When it comes to starting up a business, money is perhaps the biggest thing on our minds. With the introduction of software as a service (SaaS), we’re not able to license industry-grade software and services for a much lower price. This gives many smaller companies the ability to use the same tools as industry professionals, thus evening the playing field and offering everyone the chance to become successful. Money is becoming less of an issue for entrepreneurs and the major defining factor of new businesses nowadays is their ideas and community interaction.

Cloud software opens up the possibility of collaboration

When collaborating using traditional software, it was common for people to pass around old USB flash drives or use an expensive office network to transfer files. Those days are over now with the advent of cloud storage and cloud applications that can be accessed by several people at once, thus creating an environment in which updates are instant and files can be exchanged much faster than traditional methods. For instance, using Google Docs, people are able to collaborate on a single word document or spreadsheet, improving productivity and efficiency among all of the staff. It also helps that you don’t need to be within the same office and there are no hurdles to leap over just to get the system running smoothly. It’s incredibly simple to set up, it’s cheap and it opens up a world of opportunities for your business.

What Can Modern Tech Do For Your Career?

We’re always being told that technology is the future of business. In truth, there’s no denying that advancements over the past 25 years have completely transformed the landscape forever. However, you’re probably not overly concerned with those industry changing influences. From your perspective, personal gains should always sit top of the agenda.

When utilized to its potential, modern tech can bring many benefits to your career. Those rewards can range from increased income to improved comfort. Nonetheless, it’s your responsibility to make the most of those opportunities.

Embrace these ideas below, and your career will soon look brighter than ever.

#1. Open Up New Career Paths

As an ambitious worker, you deserve a career that offers financial rewards and emotional satisfaction. Moreover, you need a role that provides long-term stability. In truth, the field of technology offers it more than most.

The modern tech industry is a vast playing field, and you could follow one of many pathways. Whether it’s learning to code or film professional videos doesn’t matter. There’s almost certainly an area that you’ll fall in love with, and developing those skill will open up a world of new opportunities.

#2. Search For New Jobs

Even if you’re happy with the work you do, you may be unsatisfied with your current working environment. You might feel that you deserve a better wage, or have been overlooked for a more senior role. Alternatively, you may just want a change of scenery.

Online facilities have changed the job hunting arena forever. Professional resume writing services can make your applications stand out. Meanwhile, creating a portfolio site can give you another advantage over other candidates.

Moreover, it’s now possible to access information on vacancies and companies at the click of a few buttons. When used alongside networking sites liked LinkedIn, the process of looking for a new role never felt easier.

#3. Fight Mistreatment

There’s nothing worse than working in a job you love only to have the enjoyment ruined by mistreatment. Whether it’s from an employer or a colleague isn’t important. The crucial factor is that you find a quick resolution.

The first challenge, however, is proving that a problem exists. Discreet audio recording tools at Spycentre online can enable you to gain concrete evidence. In turn, that can be used to find an internal solution. Or in a more severe case, it will allow you to pursue external measures with far greater authority.

#4. Add Versatility

The world has changed, and technology isn’t the only ingredient. Quite frankly, the DNA of the modern family looks far different to the one of past generations. Therefore, any facility that can be used to gain added comfort should be grabbed with both hands.

Cloud computing has opened up the doors to remote-based working. By building a suitable home office space, you can often overcome difficult situations such as being ill by working from home. Similarly, video communication tools provide an alternative to meeting clients and associates face-to-face.

It can save time and money for the business and you. If that isn’t a good reason to start embracing tech immediately, then what is?

The Technology And Business Security Handbook

You need to protect your business. In this day and age the threats are multiple and can come at any time through a consortium of mediums. With the growth of technology security has evolved, but so too has the means and weapons of those willing to do you harm. You need to be ready to protect your business. Otherwise the operational capacity of your business can be called into question, you’ll lose sales, customers, and stop making a money which in its essence a business needs to do to be called a business, or at least a business that is viable. You, and indeed your employees need to be on the lookout for potential threats. The type of your business dictates the kind of security you need. Whether physical, virtual or indeed both. Security has always been an aspect to business usage. Even those in the ancient times used walls and guards, lock and key to keep their stocks secure. This article can help you see what different security is out there and how you can use it to further secure your business. The list is in no specific order, and gives various security solutions that you can employ in your businesses defence. You may already be using some of them, though some you may not have even thought about. You can really get that peace of mind by knowing your livelihood is secure. These can help you to that end.

Cloud Computing

Cloud computing has surged forward in recent years. First a laughable and underpowered invention, now a behemoth that can bring your business into the modern age and catapult it into the future with efficiency. Many businesses have switched to cloud providers, such as the one at They use these instead of the same usual tried and tested server systems. Their benefits are huge, but in relation to security they can help your business stay safe. For a start, they can stop the dreaded ddos, or distributed denial of service attacks that are knocking so many businesses offline these days. It means you can continue operating in the face of these attacks which is key to all businesses. It also secures you against some of the nastier viruses and malware. Cloud computing security does not stop there either. It can secure you against employee mistakes, such as someone going on an unprotected site and causing a virus to invest your server systems. Because the server is remote this is mitigated. Cloud security also protects your business from the elements. Your server tower could get destroyed in a storm and cast onto the ground, but if it is stored online, that issue is mitigated. The same can be said of employee mistakes, flooding and fire. For a great leap in computer security you may want to consider the cloud.

There are certain drawbacks. You have to pay a monthly subscription and although it is far more secure, your business details can be viewed by those working for the provider, so make sure you choose a company offering the highest amounts of discretion. On the whole, the technology that is cloud computing can increase your cyber security and ensure your business stays future forward. It is one of the newer premium ways to circumvent security issues.

Always Use Alarms

No matter what kind of premises you own, you need alarms. The technology of alarms have increased rapidly over the last decade or so. They are important in all senses. If you operate out of an office, your equipment could be at risk (though if you use the cloud your data won’t be lost), if you own a restaurant, you could lose some of your cooking equipment. A shop or store of any kind is always at risk too. Alarms can help you mitigate these threats. The issue with alarms is that even the best won’t completely deter the most determined of thieves, yet they are a great tool for putting off chancers and people similar. Especially if you get one of the newest ones that link up to control rooms and call the police or private security from the alarm firm itself. There are a glut to choose from, and it depends what kind of business you have which dictates the type of alarm. If you store high value items on your business location with cash, then you want the best. If not, then you can consider one of the cheaper options. There are many great alarm reviews out there, but you need to always remember to try and put your business with the alarm. Don’t just read the review and accept it, imagine how it would tie in with your business. For example, if you owned a taxi firm and stored the cars outside an alarm would not be much good. Some alarms are just hooked up to doors, others use motion detector beams to pick up on movement in your premises. Again, work out what is right for you and use it. You should always use an alarm system, even if it is just the cheapest you can find. You may not think anything can happen to you, but it can, and you need to do all you can to deter the thieves that may target you.


Again, the technology for cctv has surged forward in recent years, especially with the advent of smartphone technology. It is a god send for those who can’t rest easy without knowing their business is safe and secure. You can get some which are motion activated, saving you on electricity bills. They can also send the motion activated footage directly to your smartphone, meaning you can see in real time what is going on and react thusly. When people can see cctv it acts as a deterrent. Thieves don’t want to be seen doing what they do. But they have their answer to cctv, so it is important to buy some of the newer systems that can still get the better of the thieves, such as concealed cameras. They are useful because the footage can be used to capture the thieves and maybe even get back what was stolen. This type of security can help any kind of business if employed in the right way.

Fog Systems

These are systems that when a break in or thievery is detected, deploy a thick screen of fog. It is an offensive way of securing your business and is often best employed in areas where items are of a high value. The intruders will not be able to see anything and be immediately frightened by what has occurred. The technology is amazing and can really see you save your business. The majority will turn and run, and even those who decide to stay will be hampered by next to no visibility. You need to be careful however, as the fog could damage certain products, so make sure they are compatible before employing them throughout your business. Make sure the release is out of reach for employees too, the last thing you want is you or an employee setting it off by mistake.

Electric Fence

A great deterrent for business owners who want to keep their items secure, but need to store them inside. The technology is dangerous, and needs to be properly maintained. Check up on rules and regulations in your local area before installing it too otherwise you could end up in trouble. The tried and tested perimeter fence can be climbed with ease these days, even when it is lined with barbed wire. As such, this injection of technology allows you to keep the thieves at arm’s length with ease. Trying to get into your business will result in a nasty, though non-lethal shock that will make them think twice about coming into your business with nefarious intentions in the future. The only issue arises when you look at your business location. If it is close to a school then you shouldn’t be using an electric fence, or maybe having it switched on only during the night to avoid accidents.

Fingerprint ID

The technology seemed to fade away for a while, but is now back and more reliable than ever before. If you use this on your locks and entry systems then there is less chance any would be thieves of vandals can get in. There will be no lock to pick or break, so they will be forced to bring the door down, something that is far harder to do. Fingerprint identification is a great way for stopping thieves but also a way to restrict certain areas of your business. You can have only your print let you into your office for example. It is a brilliant way of stopping people accessing areas you don’t want them too. Keys can be misplaced, stolen or new ones cut. Fingerprint ID circumvents these issues and gives you the security and peace of mind needed. You can find some of the best door locks here. Evaluate them and choose which you think is the best for your business. Some come with dual locking control, meaning you need the key and a fingerprint for double protection.