Skip to content

Month: August 2016

The Technology You Need To Rocket Your Marketing To The Future

Marketing has always been about looking to the future. It may sometimes use themes from the past, but the way it’s presented has always been futuristic. Even if this has always been the case, we’re currently living in something of a golden age of futuristic marketing, with a whole host of technologies on hand to help a company get the competitive edge they need in a crowded market place. Aside from letting a business present themselves more accurately, the technologies outlined below also have the one thing that is indispensable when it comes to getting people interested: the wow factor.

Virtual Reality Headsets

Marketers have always tried to sell an idea to their potential customers through words and images; they’ve required their customers to meet them halfway, to take a leap of faith and use their imagination to complete the ideological connection. Now, with virtual reality, that task has got so much easier. Companies don’t have to conjure an image in their customer’s mind: they can simply show them, using a virtual reality handset. The potential of this technology is limitless. We’ve already seen massive companies like Coca-Cola and the New York Times using it, with fantastic results. It can be expensive, but for making an impact and bringing new customers on board, it’s unparalleled.

Promotional Materials

You don’t have to look very far to find a piece of marketing on social media and elsewhere online; you have to dig a lot deeper to find a promotional material that can really stand alone on its merit. To get organic social media traction, you need to produce something that nobody else has done before; you need to wow people. With a company like, you can create a drone video that will set your marketing campaign apart from the crowd. Drone technology is much more cost effective than hiring helicopters and cranes, and they offer unlimited creative possibilities.

All-Round Video

Video is already the most powerful tool in an online marketer’s arsenal. It drives a staggering amount of internet traffic, and it’s only going to get bigger in the years to come. In fact, some experts think that video may soon account for 80% of internet traffic. So needless to say, a good camera and a few good video ideas are necessary. But that’s only for the beginning. The big companies are more and more producing 360 videos, which allow the viewer to control what part of the video – which has captured everything – they see. It doesn’t lend itself to every type of video, of course, but those that can use will notice results – during an experiment conducted by Google, a 360 video had 46% more views than usual video.

Artificial Intelligence

Artificial intelligence hasn’t quite hit the all-encompassing position it will one day hold, but it’s not too far off. Marketers can use AI to target ads, build content, and even price their products. Marketing and AI is a growing relationship, but one that will become more and more important in the years to come.

Data Enhancement

In order to improve your marketing, you’ll always be working with data – hopefully in increasingly better ways. But one of the things that you will want to focus on in order to make sure of that is a process known as data enhancement. By improving and enhancing the data and the way it is presented, you can hope to create even more relevant and targeted marketing programs, thereby improving your marketing to no end.

Computer Memory Problems: Helpful Advice You Don’t Want To Forget

You know how frustrating it is when you try and download a new computer program, and a warning sign appears informing you that you are low on memory. Your computer is also prone to crashing and slowing down at a snail’s pace when you overload the hard drive with too many files, from family photographs to the latest software packages. However, it is possible to expand your memory with physical and virtual options, and some simple technical know-how can save you a lot of trouble.

In this article, we will help you with your storage problems. By following this handy guide, you need never run out of memory again.

Use the cloud

The next time somebody tells you to get your head out of the cloud, ignore them!

Cloud technology is great for business and personal users and offers a near infinite solution to storing your data. Furthermore, using the cloud will also keep your files safe. Computers are prone to crashing, and most of us have lost personal information at the click of a button. However, the cloud offers a virtual storage option, so you don’t need to worry about losing or damaging your computer hardware. Your files can be accessed from all your mobile devices, so you don’t need to be near your computer to see them.

Physical storage

Many people buy an external hard-drive that can plug straight into the USB port. They are small and portable, and can easily be carried around when you need to use other devices. However, the data storage is quite small, and you will continually need to delete old files to make way for new ones. They are better used as a backup option, so store your most important files onto a memory stick, to reduce your headache when your computer hardware fails.

For larger storage, you should buy a new internal hard-drive for your computer. Most people opt for a hard-disk drive, but another viable option is an industrial SlimSata solid state drive that is more robust and uses less power consumption.

Free up storage space

Quite often, you can add more storage to your computer by freeing up your storage space. There are bound to be files on your computer that you don’t need anymore, so get rid of them to free up memory. We all need to declutter our lives occasionally, and regularly having a clean-up on our computer should be something we make a habit of doing.

Many computer programs run in the background, and chances are, you won’t be using them very often. Go to task manager, find out what is using your computer processing power, and disable them.

Some files are split into fragments, so to ensure you get rid of everything, you should also take the time to defrag your computer. Most modern computers do this automatically, though it’s still worth doing it manually occasionally. This will help with slowdown problems, too.

And finally

We hope the above helped. Remember to follow our advice, and your memory problems will become a thing of the past!

How Your Tech Can Enhance Your Travels

If you’re planning a big adventure this summer and heading off to far flung destinations in the search of awe and wonder, then you may want to consider how you can enhance your travels by utilizing your tech to the best of its ability. Traveling has become a rite of passage for many young people who embark on a quest to find themselves. Those of an older generation are keen to explore new environments, immerse themselves in a different culture and meet interesting new people. Whatever your motive is for traveling, be sure to invest in the appropriate technology to get the most out of your trip. These days, it’s more than just making sure you have hard shell luggage to protect your valuables.


The most ubiquitous piece of essential travel kit is the smartphone. Everyone has got either an Apple or a Sony or a Samsung or a Huawei. Companies offering the latest high-resolution camera upgrade and largest HD screen has made competition rife amongst cell phone manufacturers.

Whatever smartphone you have, be sure to carry out some simple maintenance checks before your travels. If your battery runs low quickly or your screen is cracked it’s a good idea to get your cell phone repaired. By investing a little bit of money before your trip of a lifetime, you’ll be ensuring that these issues don’t escalate leaving your smartphone useless.


If you’re heading out of the country on an excruciatingly long flight, you’ll need some noise reduction headphones to block out the sound of crying babies and the snoring gentleman beside you. For around $200 you can pick up a sturdy pair of headphones that can be your trusty travel companion. This bit of tech can provide a soundtrack to each stunning vista that you lay your eyes upon.


While your smartphone may have a Carl Zeiss lens and a great ISO setting, it will never be able to compete with the latest Panasonic and Canon offerings in the travel camera market. The super zooms allow you to photograph detail far away while not forfeiting the quality of the shot. Image stabilization and advanced aperture setting make travel cameras a perfect choice for those who want visual records of their journey.

You can select from mirrored cameras, SLRs and specialist travel point and shoots. Ensure that you choose a camera to fit your requirements. If you’re scuba diving, pick up a rugged waterproof gizmo. If you’re heading out on safari, ensure you have that all important zoom to get up close and personal to the elephants.

Bluetooth Speaker

You don’t want to be wearing your headphones on the beach, so if you’re heading for a spot of relaxation by the sea, it might be wise to invest in a compact speaker. With Bluetooth connectivity, you can listen to your travel playlist anywhere. Many Bluetooth speakers are now waterproof and at the very least splash proof so there less need to worry about lying too close to the ocean or the pool.

Foot Warmers

For those travelers venturing off to a cold destination, a pair of thermal foot warmers may be the most useful bit of kit they purchase. Slipping discreetly into shoes or boots like an insole, these waterproof foot warmers use thermal cell technology to keep your toes nice and toasty. Controlled via a remote you will be able to adjust the temperature accordingly ensuring that having feet like blocks of ice doesn’t ruin your ascent up a glacier or your snowshoeing adventure.

Portable battery

You may have all these amazing bits of technical wizardry to enhance your travels but what are you going to do if they are made redundant because they have no battery? You can wait until you hit your next hostel or hotel room, but that might be a day of travel without any kit. The solution? Pick up a portable battery that can charge your tech on the go. If you keep your lightweight, compact battery charged at all times, you will never have to be without your smartphone or camera when traveling through the depths of the jungle or scaling the side of a mountain.

Traveling across the globe is one of the most amazing experiences you will ever have in your life. From selecting your destinations to planning your itinerary, your travels will be a feast for the senses and leave you with a newfound contentment. When you are packing for your next far flung adventure, don’t neglect the importance of your tech to ensure that your travels are as fulfilling as possible.

The NSA Hacks System Administrators

This article reveals that the people holding the keys are often the juiciest targets, regardless of their innocence, as they are a means to and end. However, perhaps the most interesting part of the article, Inside the NSA’s Secret Efforts to Hunt and Hack System Administrators, is this:

Once the agency believes it has identified a sys admin’s personal accounts, according to the posts, it can target them with its so-called QUANTUM hacking techniques. The Snowden files reveal that the QUANTUM methods have been used to secretly inject surveillance malware into a Facebook page by sending malicious NSA data packets that appear to originate from a genuine Facebook server. This method tricks a target’s computer into accepting the malicious packets, allowing the NSA to infect the targeted computer with a malware “implant” and gain unfettered access to the data stored on its hard drive.

Looks like I chose a good week to cancel my Facebook account 😉