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Year: 2016

How Can You Get Your Website Noticed By Google?

If you’ve got a great website that has been built and you’re ready to launch your business or blog. But once you have done so, you’re not coming up high in any Google searches. If you’re not ranking well, then it can mean a lot of potential customers are not finding you. The whole thing can seem a bit fruitless if you can’t get the big search engines to take any notice.

Of course, there are billions of websites out there, and search engines like Google, will trawl through them on a daily basis. But what can you be doing to make your website more visible? Here is a little breakdown of what Google do to analyze their sites to help you get on your way. If you help the process along, you’ll be ranking quicker than you thought.

Indexing

Search engines are like a modern day phone book in many ways. They will have a large index of all of the pages on the websites that they know about. Your website will only come up on that list if it is known to them. So how can you let them know your site is there? First of all, think about the content that you’re sharing. Make sure that you optimize all of your content to make it searchable. Use small and relevant URL slugs, use keywords in your content and URL, add tags to images, and just generally share your content regularly. Then, when the search engine bots are looking through websites, yours is more likely to come up. This article shares more if you’re interested: https://seo-hacker.com/url-seo-tutorial/. This is a slower way to do it, but it does make a difference. You can also check if your site has been listed by logging into your website dashboard. There should be a Google Indexing tab under settings and SEO. Details should be there. Then you can just carry on doing what you’re doing to keep being ranked.

Analyzing

Once your site is indexed and they know you’re there and that your content is there, it will come down to analyzing the content. The analysis will determine where that particular post or page ranks. The search engine might be looking for phrases or keywords that will be a good match, as well as other keywords that will indicate what kind of website this is. The algorithms the search engines use are really clever and make a difference. They will be able to tell if your website about fitness, for example, is about tips for getting fitter or about buying and selling fitness equipment.

Ranking

Unfortunately, there is no magic formula when it comes to search engine ranking. You should look into things like keywords, or perhaps outsource the SEO side of things to a company like https://ignitedigital.com/ if this is for your business website. Just think about the content you’re sharing and the tags that all of the posts have. Are you adding descriptions to the pages, using heading sizes, and adding alternative text to posts and images?

All of these things can take time. But with the right website and some know-how, you can be ranking quicker than you thought. Good luck!

Machine Manufacturing: The Power Behind The Products

The world of manufacturing is a complex and often difficult one to understand. From the largest factories to the smallest plants, they all share something in common; computing power. Without machines like laptops and desktops, it would be impossible to manufacture your own products in the modern age. But, how exactly is tech being used to enhance the way that products are made? This post will be looking into this industry, to show you exactly how the products you use are influenced by technology on their journey of creation.

Making the manufacturing process of a product faster will almost always make the product faster to make. Unfortunately, though, humans have a limit to the speed that they can effectively complete any task, making it hard to improve turnover times. Of course, though, machines don’t suffer from the same issues as people, making them the perfect replacement. Automation is already becoming very popular in large factories, but this technology is only just maturing. Over the next few years, a lot of roles will be replaced by machines, and factories will become a lot faster as a result.

Speed isn’t the only aspect of manufacturing which can be improved to save some money. Along with this, using the right techniques and guidelines, it’s possible to reach the peak of efficiency in engineering. Lean management has become a very popular way for industrial efforts to be run. With the ability to minimise waste, time, and money being spent on a product, the whole process becomes a lot less expensive. This sort of option takes a lot of computing power, as extensive calculations have to be made to choose the right process. Computers are much better at this sort of work than humans are.

Along with being better at choosing the right processes to use, computers are much more precise than humans. This gives them the ability to design and manufacturer incredibly complex and intricate products. With the help of a human, CAD software can be used to design everything the factory has to make. A file is made using a normal computer and is passed on to a machine. The machine can read the 3D file, using it to make the item it represents. Most modern products are made using computer aided design.

All of these areas are very complicated and take a long time for people to learn about. Setting up a factory to be automated will take a huge degree of engineering know-how, and using CAD software will take some learning. A CAD or lean degree can be taken using a variety of methods. In most cases, companies will train their employees themselves, using online courses to help along the way. As this industry grows and matures, more and more options will be available, and this sort of technology may even become easy enough for anyone to use.

Hopefully, this post will give you a good idea of lengths than manufacturers will go to make sure that their products are made quickly and efficiently. There are nearly no areas in this industry which haven’t been touched by tech. From simple monitoring to plants which are completely controlled by machines, this is a huge market.

Software is the Key to Furthering Your Work Life

Furthering your work life can mean different things to different people. But it’s first and foremost about achieving more and going further. Everyone wants their career to be as successful as it possibly can be. There is nothing strange or unusual about that. One thing that can really help you to improve your work life is to use software correctly. Here are some examples of how that can be done.

Work on the Go and Access Files Anywhere

The great thing about working today is that you can work from pretty much anywhere you want to. If you want to work while you travel you can do. And it’s even possible to access all the files and documents you need by storing them in the cloud. When they’re located in a cloud server, you can access and save them there securely no matter where in the world you are. This is one example of how software can help you get more out of your work life and have it fit around your existing life too.

Work Hands-Free with Voice Recognition Software

Sometimes, you need to work when you have other things going on. That’s just how it is nowadays. For many people, work is not confined to the regular 9 to 5 schedule. It has to be done whenever it can be done. So, if you want to make some notes or draft a document while you clean up the house or feed the baby, you can do that by using voice recognition software. The advancement of this kind of software has completely changed how many people get their work done. It allows them much more flexibility.

Find Software That Understands Your Needs

There are so many software options out there these days, and many of them are designed to be used by specific kinds of businesses. There’s everything from pet grooming software to project management software. So, no matter what kind of niche you work you do, you can get it done better by using software solutions that are designed with your specific needs and requirements in mind. That has to be a good thing, and it shouldn’t be ignored if you want to further your work.

Prevent Unnecessary Headaches and Hitches

There are so many small things that can go wrong when you’re trying to run a businesses. These little headaches and hitches can really derail your plans and make life more difficult to you. Sometimes, it can become the case where you spend most of your time firefighting rather than doing the work that will help your company to progress. That’s clearly a problem, and it’s something that you should give some thought to. By using the best software solutions, a lot of these things can be prevented and avoided, so that’s a good reason to change your approach to software.

If you use the right software in the right way, you can progress your career and make your work life much easier. It’s a win-win situation, so what are you waiting for?

Nature Vs Nurture: Are Criminals Born or Made?

The question ‘are criminals born or made’ is a tricky one. As with anything when it comes to understanding something as complex as human beings, it doesn’t have a simple answer. But it’s a fascinating idea to look at, to understand what impact both nature and nurture have on us as humans and our personalities. When you think about notorious criminals and evil people in society, Hitler, Jack the Ripper and Ted Bundy to name a few, it’s easy to think that they were surely born ‘different’ to me and you and had something in them, to begin with to make them commit the atrocities they did. But how true is this?

‘Crime’ Is a Social Construct

When we’re trying to work out if crime is driven by nature or nurture, we firstly need to understand what crime is. It’s defined as an ‘action or omission which can be punished by law,’ but this itself is tricky. It means that the notion of ‘crime’ is a completely social construct- it’s us as humans who lay down the law of what’s acceptable and what’s not when it comes to our behaviors. Think about it, there is no ‘crime’ in the animal kingdom. With this being said, it could be argued that crime or criminals do not exist, it’s simply other humans who label them as such.

Biology of Risk and Violence

One of the reasons people may be naturally more prone to committing crime, particularly those involving a lot of risks or with violence is due to their genetic makeup. Both of these things can be noted in many people with high levels of testosterone. This is likely to be due to the way testosterone can affect dopamine levels, those with high levels of the hormone feel good when engaging in this kind of activity due to the way the brain’s reward system works. This could be why there are so many higher cases of male crime than female for violence or risk, any criminal or DUI lawyer would be able to confirm that most (but not all) cases they deal with are by men. So while crime may be a social construct, there is definitely a genetic/ biological element involved when it comes to defining some criminals.

Cognitive and Social Influences

Early influences can dramatically shape an individual’s personality, their outlook and can be a predictor for later behavior. Things like child abuse for example can cause depression, hopelessness and a negative self-view later in life. Social influences like bullying or very stressful situations like homelessness, death of parents, terror or other factors can do the same. Combined with other factors, these things could increase the chances of committing crime in some individuals.

The real answer to whether criminals are born or made? It’s a bit of both. Most of the time, people can have a predisposition towards criminal behavior due to their genetic makeup. But it’s opportunity in the environment that causes them to act on this. With this in mind, the best way to prevent people from committing crime in the first place is by providing better opportunities, things for young people to do and education which can stop them from swaying in this direction.

How to Make Your Employees Your First Arms Against Hackers

As it is with many businesses, your employees tend to be found on the front line in case of a cyber-attack. While the management often flatters themselves by thinking they know their business better than any, and who better to defend it than themselves, they’re often sadly mistaken; after all, they’re not always in front of their computers.

Give your business the gift of safety by understanding why it’s so important to start safeguarding it through your employees, making them your most trusted weapon of defense.

It will keep their personal details securely stored, as well, and make them a bit more web-savvy than they used to be.

Give them the tools

When you feel like the time has come to take your browsing safety more serious, you need to have the right training incorporated. A decent anti-virus software and firewalls are great stuff, but it doesn’t quite cut through the intricate ways cyber criminals try to get ahold of your company details. Start by reading up on the best tools for your company and have a look at DontPayFull.com for some discounted software to start you off on the right foot.

Hire a professional to teach them how to spot attempts at phishing, what a dodgy email might look like, as well as the early signs of when a computer might have been hacked.

The better their training is, the higher your chances are for keeping the criminals at bay. Keep it up and repeat at least once a year to make sure they stay up to date on the latest ways we can have our details stolen – and to ensure that it all sinks in, of course.

Point out a super user

If you ever introduce a new software to your business, it’s a good idea to let the early learners lead the rest. The same applies to cybersecurity; give a few of your best ones the responsibility of observing the others, reminding their co-workers to stay safe when browsing, and tell the employees to alert the super users if they see anything suspicious.

You’re not going to be around at all times to keep an eye on them, and peer-to-peer learning is usually more beneficial than the big brother-approach of management on constant inspection. Read more about the advantages of letting them lead each other in digitalistmag.com – and remember that it makes, even more, sense if your employees are of different generations.

Review their cyber knowledge

While nobody likes the idea of being reviewed, this one is purely meant to reinforce their learning – not to point fingers at anyone who has fallen behind. Challenge your team with a mock-attack from time to time and produce a monthly review. In the beginning, you might notice a few slip-ups; this is perfectly normal, and you don’t need to stress out on them quite yet.

Keep preaching cyber security and give a hint to one of the super users if you see that someone are less than up to date – with time, the whole team will be your strongest defense against any hackers. And they won’t even make it past the first click on a link – not with the vigorous training you’ve given them.

Essential Information for All Employers Looking to Maintain a Content Workforce

Whether your business has one staff member or thousands, it’s absolutely essential that you maintain a content workforce to guarantee the high levels of productivity and brilliant customer service that generate your business’ income. But with so many different responsibilities, few business owners fail to give the necessary amount of thought and support to their staff members to be truly considered good employers. So, if you’ve neglected your staff a little and are looking to start making changes to this, where should you start? Not to worry. That’s where we come in to help. Here are a few areas of employee care that you need to begin focusing on.

Contracts

First things first, if an individual is working for you on a consistent basis, it’s important that you offer them the opportunity to become a full or part time employee, as opposed to being self-employed. Of course, bringing in self employed people for one off jobs is absolutely fine and some individuals simply prefer being self employed. But if these people are working for you most days, then the offer of becoming an employee will go down well. Contracted hours (which go hand in hand with a steady and regular income) will give them a sense of loyalty towards your brand, boosting their efforts to do an effective job.

Wages

By law, all employees should be paid the minimum wage. This goes without saying. But how about offering your staff base a good living wage? This may take a little out of your own profits, but it will draw the best individuals towards your brand and will also ensure that your staff have sufficient cash flow to maintain a good quality of life. This will mean less stresses at home, which means better efforts in the workplace. If your staff are stressed with money worries, their mind is often going to stray from their work, they are less likely to get a good night’s sleep before their shift and they won’t have the positive mindset required to deliver friendly customer service.

Holiday

Staff should be allowed a certain amount of time off from work each year. They can take this in one large chunk or individual days. Try to be as lenient as possible with holidays. Remember that not everyone will want to take a solid week off for a getaway holiday. They may have familial commitments which will mean taking one or two days off for a wedding here and a couple of days for a birthday celebration there. The more lenient you are with negotiating leave, the more likely your staff are to have a stress free time off, rejuvenating themselves and returning to work happy and enthusiastic.

Sick Pay

If employees are too ill to work they can claim statutory sick pay of £89.35 per week. You are obliged to pay this for up to 28 weeks. This is not negotiable and is required by law. However, you are entirely in your right to request sick notes from a doctor as proof that the member of staff is too ill to work. If you receive an appropriate sick note, refrain from acting in an unprofessional or harsh manner to the employee: they are unwell and it is their right to be helped through this time. Remember that stress can enhance and accentuate existing illness, so undue stress for the employee is only likely to prolong the issue.

Bereavement Leave

Needless to say, bereavement leave is an extremely sensitive topic. Surprisingly, many employers lack empathy when negotiating this with their staff. It is essential to remember that staff who are requesting bereavement leave may not be in the best state of mind and you do not want to add to their troubles and worries. Consult the employers bereavement leave guide if you have any concerns or questions.

Maternity and Paternity Leave

Paid maternity leave is standard practice in the U.K. and law has developed to also allocate paid paternity leave too. This allows both parents of a child, regardless of their gender, to spend necessary bonding hours with their child as they enter the world. Statutory maternity leave is 52 weeks: ordinary maternity leave of 24 weeks and additional maternity leave of 26 weeks. Not all new mothers will necessarily wish to take the entire time off, but it should at least be offered. It is recommended that new mothers take at least two weeks off following their child’s birth (four weeks if they are working in a factory). Statutory paternity leave is only two weeks paid leave, however, further paid time off can be issued at your own discretion.

Training

Once all of these areas have been talked through with your employee and outlined in their contract, it’s time to get them to work. Before setting them to the job, encourage them to undertake a training process which will endow them with all of the essential information required to excel in their position. A staff member who is confident in their job role, what is expected of them and how to deliver the best performance are going to be a much better asset to your workforce than someone who is feeling lost and as though they are faking their way through each day.

These are just a few areas of employee care that you should prioritise. Remember that your workforce is the backbone of your company and without them you wouldn’t be able to thrive or make the turnover that you are used to. So treat your employees in the best manner possible. Workers who feel appreciated will take extra steps to ensure that they are providing the best quality work for what they are being paid. Appreciation also encourages staff loyalty, ensuring that professionals stay within your company rather than taking their skills to competitors. Maintaining the same staff members for extended periods of time also saves you from having to take on new staff. This means less cash paid out in advertising positions or using recruitment agencies, less time spent training new members of the team, staff members to bond more effectively and allows you a better understanding of your workforce as a whole.