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Month: April 2020

Easy-to-Use Apps Your Business Needs in 2020

There are state-of-the-art creative tools you can use to market your business online and with analytical apps, you can monitor the results of your sales and understand your client base. The more you get technology working for you will not only help your company run more efficiently but you will also make a better impression on your clients and investors. Not only will apps make your company more productive but it will appear more legit and reliable. Here are some examples of how apps can boost your business. 

Cloud-based apps

If you need to share a lot of information fast then the best way to do this is with cloud computing. This means that without send files you will upload them online so they can be accessed online by clients and staff. Google’s all-in-one G Suite is perfect to get you started. 

Shipstation is a cloud-based app that sends real packages. The fastest and easiest way to deliver to your customers, Shipstation makes buying and selling online simple. It takes care of your orders, returns, and inventory, so you won’t have to. 

Design apps

Photoshop has always set the bar high and never fails to impress. It’s not the cheapest option but it just might pay for itself through the success of your marketing. Create high-quality images and more. Learn more advanced tips on how to use Photoshop for your business

Pixelo is a fantastic package of design tools which is great for any small business. It comes with vector graphic bundles that aid you in promoting your branding through presentations, flyers, cover photos, and promotional t-shirts that influencers can wear. Get creative using state-of-the-art design technology and up your logo-ing skills.

Publishing apps

Podcasts are a fun way to add content to your website and spread the news about your business, give tutorials or useful advice. The good thing is they are very cheap to make as all you need is a good quality microphone on your PC in order to record and audio editing software, Audacity is a great example. 

Why not create a blog for your business? Publish your blog online using an app such as Google Blogger. You can choose what you write about and make it relevant and interesting to your readers while promoting your latest products. 

Marketing apps

Once you have set up digital marketing tools it’s important to collate the results. CRM apps can help you to record all of your marketing data, digital and otherwise, and will display the information in a variety of clear formats. It’s vital to get in touch with your client base and their needs. To delve deeper, Infusionsoft is an example of a marketing tool that can track over 10,000 contacts. It also can take live recordings of your interactions with clients. 
If you want to develop your knowledge of technology and become an expert in things like hacking and cyber-security, contact Norwich University for advice on how to pursue a career in this field.

Smart With Money? 3 Places That Are Worth Investing

When it comes to investing, you really do need to know what you’re doing. While people have undoubtedly got lucky and made big money by fluking their way through- generally speaking, throwing money into something without knowing exactly what you’re doing is a surefire way to lose the lot. When it comes to investing it’s particularly tricky because there’s fantastic money to be earned, but there’s always some element of risk involved. Companies can go bust meaning you lose money on your shares. The prices of commodities can fluctuate depending on what’s going on in the world, and things like cryptocurrencies can be particularly volatile. We can see this very clearly in light of the current pandemic, but other big global events such as the recession have also caused some unsavoury losses for investors. It could be said that to earn big with investing you need to be the right kind of person, someone that can be daring and take risk when needed, but be disciplined enough to know when it’s time to take a step back or sell up. If investing is something that you think suits you, here are some different options to get involved in. 


The stock market is an incredibly exciting place to invest, with so many different markets, commodities and strategies there’s something to suit all kinds of investors. Making money IN money such as in cryptocurrency, forex or indices attracts a lot of interest and investors, if this is something you’d like to get started in it’s something to do your research on. For example, it’s not just what you choose to invest in but your strategy too. You’ll need to learn about everything from crypto server hosting to mining to all of the ins and outs to have the best understanding and opportunity to make money. There are brokers out there who can help you, and softwares you can get which simulate the market giving you an idea of how things work before you invest real money.


To be successful in investing in business, you really need to be knowledgeable with your own experience in founding and running successful companies. If you’ve already made a good fortune in business then becoming an investor could be an easy way to make money doing something you’re passionate about, and you can be as involved as you like. Some investors act as mentors and guide the businesses they’re working with through the process, others take a step back and simply cash in on the profits. 

PropertyProperty is relatively low risk in terms of investments. It’s always in high demand for both rental and buying/ selling and over time your investment will grow (far more than it would in any high interest savings account). As long as you have insurance to protect the building itself for damage its something that could be kept in your family for generations or be sold whenever you like. You could rent out student properties or holiday homes, you could buy and sell for a profit ‘flipping’ houses or you could build your own properties from scratch.

Tips for Growing and Developing your Own Tech Company

If you have an idea that you believe has the potential to become the next big thing, then you have come to the right place. This guide will help you to turn your idea into something far bigger, as well as showing you the steps you need to take to become a global sensation.

Build your Product

When starting a tech company, you need to focus on building your product. When you have something that is solid, you can then spend the rest of your time marketing and providing support. If you rush this process or if you try and cut corners, then this will really impact your overall success and you may even find that you end up leaving your customers with a bad impression.

Hire Sales Staff

If you want to get the best result out of your product launch, then you need to try and avoid hiring sales staff for right now. Instead, you need to hire staff for where you see yourself in the next year or two.  A lot of companies end up stumping their overall growth potential because they hire for the needs that they have right now instead of hiring for the company that they want to be in the future.


It’s so important that you have a good tactic, or strategy. If you don’t then you may find it hard to know which direction you should be pushing your company in and you may even find that you end up stumping your growth. If you want to help yourself here, then you need to try and plan out where you would like to be in the next year or two and then plan everything else out accordingly.


It’s vital that you allow enough time to fail. If you don’t give yourself chance to fail, then you may end up struggling and you won’t be able to achieve your full potential. If you aren’t failing then this could be a sign that you are not pushing yourself hard enough so you need to keep this in mind as much as possible.

Seek out Partners

Another thing that you need to do is try and seek out partners and investors. If you don’t then you may never be able to take your company to that next level. The main reason for this is because partners and investors can complement your services, while also giving you access to funding that would otherwise not have been available. This is especially important if you want to delve into the IPO roadshow process visit SmartRoom to learn more.

Of course, there are so many things that you need to think about when starting your own business and if you follow the above tips then you will soon find that it is easier than ever for you to get a great result out of your overall idea without compromise. If you want some additional help, then consider hiring a mentor who can guide you through the process.

Why SEO Can Help Your Business Quicker

SEO is a huge topic that many of us fail to get our heads around. We know it exists and vaguely what it does but it is a very tricky area that many will not fully understand. You do not need to know the full ins and outs of it but what you do need to know is how to use it to your advantage. If you are running any kind of business, you need to have the necessary tools to help build it up. This may include using mikrotik vps or Norton antivirus security. Both are important when going forward in your business for keeping it very secure. So why is SEO important? And firstly what does SEO stand for? It stands for Search Engine Optimization and it helps Google determine where your business should rank in searches. 

  • SEO gives a better user experience for all 
  • SEO is an excellent source of leads 
  • SEO brings higher close rates
  • SEO can aid with better conversion rates 
  • SEO promotes effective cost management 
  • SEO encourages local users to visit your website 
  • SEO builds up brand trust and credibility 
  • SEO will help raise awareness of your brand to others 

If you are a growing business and you’re working from home or from an office, then SEO is always going to have to be a priority for your website. Never underestimate the power of a no-follow link. The more good links on your page, the more command you have of your website, the higher your DA and so on and so forth. Do-follow links can come at your discretion, but can affect your Google standing but they don’t have to! The keywords to make your website appear higher up in Google searches, depends on where you use your keywords. Good clear titles, consistency with the keywords and the topic of the website content is also key. Key in your buzzwords when adding any image to your site, which helps with Google searches too as these are known as ALT tags and will also improve user experiences; which will always be of benefit to you. Over time, Google picks up on this and you may start seeing your photos appearing in Google searches, which means that your tagging system has worked and you’re starting to see results. If these were products that were showing in Google, then really you have hit the jackpot, but give these results time to catch up.

All in all, the key to success in any job or industry is passion and most importantly, if you love what you do and your business is shaped up so that your audience can see that, then you’re halfway there. You may have quiet days, your website hits may drop or they may rise, lately of course, internet shopping is greatly on the rise more than ever before, putting Amazon at the top, but above all you should remember you are never alone and there are plenty of other SMEs out there also on the exact same journey.