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Month: September 2020

Business Safety Is Paramount

The terms “cyber-attack” and “cybercrime” have entered the daily vocabulary of large and small businesses in recent years, as a result of the increasing number and scope of incidents.

In fact, relevant studies that have been carried out give a clearer picture regarding the extent of the problem. For example, a recent Ponemon Institute survey of 665 information security experts found that 54% of participating companies were hit by a successful cyber attack, with the average cost for large companies amounting to $5 million or $301 dollars per employee.

Let us now look at some important steps for comprehensive protection:

The most basic of all protection measures is a reliable antivirus program capable of scanning your computer and detecting the infection in real time. These programs are designed to boot at boot time of the operating system and remain as a process in memory so that at any time they are able to detect any malware. Even with an industrial pc you should be sure it is safe.

Properly setting up a firewall is an equally basic protection measure. Its function concerns the regulation of data traffic between two networks. The common mistake that is made is to accept all connections except those that the user prohibits, when in fact its proper operation is achieved by prohibiting all connections except those that the user allows.

The pop-up windows appear above the website you are visiting. Most pop-ups are created by advertisers, but they are not likely to contain malware and cause you problems. It is therefore advisable to block such pop-ups.

It is very common to install applications from the Internet without knowing their origin. This carries many risks, most notably the invasion of malicious accounting on our computer as these are applications whose origin has not been identified and therefore their reliability. 

A very common means of spreading malware is emails. Many would-be hackers send installed viruses as attachments, causing the virus to enter the system as soon as the user opens the file, causing extensive damage. We therefore suggest that if you do not open an email from an unknown sender and if you come across an email of dubious origin delete it immediately.

A good VPN is your friend

Your first real tool in the battle of privacy is the virtual private network (VPN). A VPN is an encrypted connection that allows you to connect to a network over the Internet in a way that treats your connection as if you belonged to that local area network (LAN). A VPN is really useful for companies, as employees have access to shared disks, printers and more. It is also a great tool for personal data protection. When choosing a VPN, look for VPNs that do not record traffic and do not hold or sell data. In general, all VPNs should respond to requests from law enforcement. However, a VPN provider that does not maintain logs will not have much to show when the authorities check.

Don’t risk a breach of data and the loss of thousands; but instead look towards simple solutions that will certainly allow you to protect your company and the jobs within it. 

Five Tips To Improve Your Brand Reputation With Technology

Technology has completely changed many parts of marketing, especially the way that brand reputation is built. Digital advertising and artificial intelligence, for example, have become tools in reputation building. 

Technology can be used by your competitors to tarnish the reputation of your brand online. A sizable amount of your time and marketing budget should be invested in making technology work for you, by making your tech products with cutting edge, quality hardware (find electronic components here, to the way you use the internet. Reputation can help you to secure investors and more customers.

  1. Build a top-shelf website. Technology means that most people now own a smartphone and can access the internet. Your website is the face of your brand online, so a large part of your online reputation depends on how that website looks. Improve your user interface to help site visitors navigate around. Make sure the site is optimized for mobile. Use the site to promote the right kind of content, using strong keywords, to reach the right people. Make your website more visible by marketing it on social media. 
  2. Use chatbots to boost customer service. Your customers need to get the best online shopping experience, both for your reputation and to increase the number of conversions. If a site visitor can’t find what they need fast, they’re going to leave the site and might give you a negative review. A chatbot that runs on your website can help your customers in finding what they want, and answer frequently asked questions. This kind of service makes the customer feel more appreciated, encouraging them to spend more time and money on your site. 
  3. Leverage social influencers. Thanks to technology, it’s easy to reach potential customers through sites like LinkedIn, Twitter, Facebook, and Instagram. Remember that your competitors and malicious reviewers are on these platforms too. Build a community of influencers to help you drown out the negative reviews that people might have shared. Instead, create content that is engaging and informative, and promote it through social media influencers to correct any misinformation that may be out there. 
  4. Use quality hardware. If you create technology products, you need to use quality hardware in the build. Everything from the electrical components inside the item, to what the exterior is made of matter. Poor quality hardware makes for poor products that don’t last and will give you a poor reputation. Quality products encourage repeat customers and a brand people see as top quality.  
  5. Leverage voice search. Online voice search has become very popular, as more and more online tasks shift to mobile. If you can adapt your web content to voice searches, your chances of getting more traffic and building a positive reputation for your brand online will grow enormously. Voice search works a little differently to classic SEO, so you can also use this to get ahead of the competition who might be doing this yet. If you’re unsure how to optimize for voice search, hire an SEO expert to help you get it right.

Finding Investment For Your New Business

Creating a new business concept takes so much time and energy, yet it’s not even half of the battle when it comes to actually making a profit. You could have the best idea on the market today, yet if you do not have the necessary funds to actually start your project then you’re stuck in a very difficult position. Finding investment is such a key feature in your journey to forming a new business, but how does one go about sourcing enough money to pay what’s needed to set up your organization? Luckily there are several great ideas that you can utilize to find sufficient funds for your new business, and it couldn’t be easier to get started today! So, if you would like to find out more, then read on to uncover some of the best tips and tricks that you can make the most of now to project your new business idea onto the market in no time at all. 

Create A Pitch 

The most important aspect of your quest to find funds is the pitch that you create to market your idea to potential investors. Your pitch must be exciting, engaging, and expressive, showcasing yourself to potential investors allowing them to see the skill, creativity and commitment that you have to offer. What you include in your pitch should depend on the type of business that you wish to create, as a product is far easier to market than a service. If you wish to base your brand around a particular product or invention, you must involve this heavily in your pitch. Create a prototype by visiting a site such as that offers 3D printing capabilities, or bring along a sample or tester so that investors can experience the full potential of your idea. If you’re aiming to sell a service, you must include past examples that let the investor visualize the benefits that will arise from your business. Present yourself smartly and always use open language that invites the listener in, interacting with them regularly to ensure they stay engaged. 

Sourcing Investors 

Sourcing potential investors is usually the most difficult part, as it can be tough to find an individual or company that is willing to provide you with the funds that you need. Usual investors consist of people like big business owners and banks, but there are start up related companies that can finance your project too. It’s a good idea to do some research into the various options that are available, as they all provide different benefits and drawbacks that will make them suitable for different concepts. Always look into the history of the investor that you choose to ensure that you do not get caught up in a difficult position, and read through your contract with a qualified legal or financial representative to make sure you can get the best deal. 

Finding investment for your new business has never been so simple when you make the most of the top tips and tricks detailed above.