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Year: 2021

5 Tricks to Sell Your Music in 2021- If You Are Not Famous

Many successful artists have one thing in common, a YouTube channel. You might wonder why they would need to have a YouTube channel when they are undoubtedly very successful. It is because, unlike in the past, fame does not guarantee stability in the music industry.

You must have noticed that most musicians in the 21st century hardly studied their craft in school. You are inclined to see this reality as ludicrous. After all, you assume art depends on prowess, not popularity.

Sadly, that is not the case in this age of technology and the internet. The cliché ‘anybody can become anything’ is practical in the world people live in today. Here are a few tips you can use to break into the music industry:

Learn Technological Trends

For your music videos to get suggested on YouTube, understand the strategies for optimization, keywords, and algorithmic trading software. These skills guarantee an increase in the traffic to your music video and the opportunities for awards nomination.

As you may know, there is controversy around some Oscar and Emmys nominees. Some of your favorite artists have been criticized and accused of lacking talent. However, social media platforms gave them a platform to create masses of supporters- you included.

Create a Reputable Brand

Being an excellent musician is not enough for you to attain success. Work on your personality through publicists and personal trainers. A flawless reputation will open doors for you in other industries, and you will become a brand ambassador for reputable firms.

You must know excellent artists that have lost their credibility because of negative publicity. For instance, the display of violent tendencies will lead you to failure. Your music agencies will detach themselves from your negative image, leaving you at a disadvantage.

Engage With Your Audience

In the modern era, your supporters will demand a deeper understanding of your personal life. The extent to which you give them access is entirely up to you; being closed off is ill-advised. 

You may perceive this step as selling your soul. Regardless, transparency is the price of the celebrity status of modern times.

However, there is no pressure to publicize your lifestyle. The ideal situation is being relatively open to your supporters’ questions and curiosities. It is only natural for your fans to wonder about the source of your immense talent.

Embrace Gigging

As you may know, the gig economy is a concept that emerged in the post-2008 economic crisis. The uncertainty of modern times requires you to take up any opportunities that may present themselves. Furthermore, the more gigs you do, the more likely you are to gain support and recognition.

Your performances should be strategic. For example, do curtain raises for distinguished artists to warrant an exceptional reputation by association.

Maintain Consistency

You must be aware of artists who made one wonderful song and people forgot them. Regularly releasing songs will keep you relevant and exert your influence on your supporters. Nevertheless, do not release half-baked songs to sustain your fans’ interest.

It is challenging to have a breakthrough in the modern music industry. On top of talent, you should be a brand too. In the end, your whole life should be a reflection of your craft, at least in its preliminary stages.

Art Against Commerce: Making a Living in Music

In some ways, getting your music out there is simpler than ever. In fact, the whole process of music has, to an extent, been simplified. After all, it is so simple to record music, therefore, it should be simple to promote it. But for any musicians starting out, the overriding component is about promoting yourself. The fact of the matter is that it’s not just about the hard graft anymore. You’ve got to be on the ball when it comes to marketing. And now, the art of music as a business and promotion has never been more intertwined. You only have to look at the multitude of musicians in reputable bands offering their services to mainstream pop artists. We’ll touch upon this later, but when it comes to the right strategies to get your music out there, but also, to make sure that you are earning some sort of satisfactory living from it, what do you need to do?

The Importance of Branding Yourself

This is where art and commerce collide. It’s not an easy thing to get your head around, especially when you want to be taken seriously as a musician. But it is so important to get yourself a branding, and an approach to promoting yourself that gives you an advantage over anybody traipsing around the open mic circuit. We’ve all encountered those serious musicians that are waiting to be discovered, and live and breathe creativity. But the fact of the matter is that the modern world requires us to be multifarious in our skills. Those bands going around the toilet circuit are not able to maintain a living purely by being a musician alone. And this is why you’ve got to be savvy with regards to your marketing. So what does it take to promote yourself properly?

The Importance of Regular Content

Ideally, you need to set up your own website, SoundCloud, Bandcamp, and so on. But you must remember that with each platform comes its own specific audiences. Regular content is crucial, and it can be overwhelming to try and create regular music. But don’t think about content as purely being a song, look at how other artists engage with their fan base. Something like a tutorial, or telling a story behind the song can be just as engaging.

Upskilling Your Technical Knowledge 

If Twitter API integrations and terms relating to the Click-Through-Rate, Call-To-Action, and keywords mean nothing to you, it’s no time to get a crash course in marketing. Technical knowledge is vital now. It’s also important to get your head around Search Engine Optimization. When you start to optimize your website, this can be a very simple way to get higher up the search engine rankings. It is a lot to get your head around, but there are fantastic courses available. It’s so important to make sure you have a website, but also knowing what you can do to optimize it to your advantage. For the creatives, this may seem like cheating, but it’s about making sure you have an advantage.

Having an Understanding of the Business Side of Things

In addition to some marketing knowledge, and being able to promote regular content on your website or pages, you should learn the ropes when it comes to business. This can be a conflict for the creative type, but when you start to realize that the creative well only goes so far to earn you a regular income, this is when you have to become savvier with your business practices. This can be frustrating, and you may find that people around you think that it’s unfair, especially if they are struggling musicians themselves. But it’s about making sure that you balance your creative time with your abilities to promote yourself.

The Importance of Gigging

Everybody is taking opportunities where they can to play music. The great thing now is that you can easily do a live stream every single day. But digging is not just a way to build a strong relationship with your audience, but it’s the one true way you will learn from your mistakes. There’s a lot of pressure in being a musician, you have to come flying out of the gates fully formed. Many seasons musicians that have been around for decades were given the opportunities to fail, and now it seems that this is not an option anymore. And because everything we create is out there on the internet forever, we have to be match fit

Gigging is perfect for promotions, and it will help you to get your content out to audiences. Increasing your craft as a musician in front of an audience is daunting. But it is the one true way to discover your audience, but also discover your craft. When you start to play in front of an audience, you can gauge reactions, but you’ve also got to remember the importance of finding your voice. You will inevitably lean towards certain genres and styles and it’s vital that you don’t run away from these instincts. The temptation for so many of us is to go towards something that is profitable. But this is anathema to the creative process. When you are getting a solid feeling from a specific type of music, even though it is a niche genre, you’ve got to go towards it.

This is why you’ve got to take the opportunities where you can to play live and keep doing it. Love or loathe Ed Sheeran, he learned his craft by playing hundreds of gigs a year. Gigging is where the money is. And while gigging is not as profitable as it once was, as far as engaging the right audience, but also fine-tuning your craft, there is no process better.

Living and Breathing Music

There is no such thing as doing one role in a career anymore. While, once upon a time, musicians were able to specialize in one field, this is not the case anymore. You will find that even the most seasoned of session musicians become tutors, and diversify their craft. And it’s something that you need to come to terms with as soon as you can. The great thing about being involved in music is that it’s a craft that you can use to inspire others. And when you start to leave and breathe music, the opportunities are endless.

The fact of the matter is that now, what they used to call “selling out” is part of the music industry. Even indie bands are writing for popstars. And it is an essential part of how musicians evolve. In one respect, you are applying your craft to a different genre or approach, but if you are writing for other people, you can find another way to earn a living. And it is so important, again, that the idea of art and commerce come together. By working with other musicians, it gives you a lifeline to other genres and artists, but more importantly, it is the way to earn a living in such a competitive industry. And this is something we should feel no shame in doing. Those musicians who are able to diversify their efforts, and work as session musicians, or work with other bands, are doing what they can to earn a living by solely being a musician. The very nature of being a musician is feast or famine, and if you can start to fund your creative endeavors by being a tutor, or working as a session musician, it can lead to a fantastic life.

What Is the Answer to Making a True Living in Music?

The art of promoting yourself in the music industry is not just about blasting yourself out there on the internet, but it’s about turning yourself into a product. And this can feel like you’re selling your soul to the devil. But when you start to incorporate the fact that you can promote yourself online, combined with your abilities to work with different positions, while also developing a side hustle as a tutor, it is the definitive way to live a life that is full of music. It’s not possible to earn a living doing one thing unless you are at the top of the pile. 

And the great thing about being a musician is that you can diversify your efforts, and it becomes a part of your life in ways you hand imagined. When you start to look at people who have gone into business ventures, but also now still do what they can to give back by tutoring at music colleges, it is the way forward for the musician. It’s not about the rock and roll lifestyle anymore. Many big-name acts cannot afford to live off their name alone anymore. And this is the reality that we face in a changing world. And this is why you’ve got to be multi-skilled. Partly, you have got to understand the importance of promoting yourself correctly, but also making sure that you diversify your efforts. By gigging, branding yourself, but also living and breathing music in ways you haven’t considered gives you the best opportunity to make a living. And if you’ve made a living doing it, this will be the very definition of success.

Is Tech Changing Our World For The Better Or The Worst?

If you’re a tech nerd, then you probably love the changes that the latest technology has brought to the world. On the other hand, if you’re a bit of a dinosaur when it comes to new tech on the market, you could be worried about the constant changes. It’s difficult to say what the full impact tech is having on society. However, it’s certainly clear that the latest tech is changing the game completely in lots of exciting ways. Are all of these changes positive? Let’s find out.


Social Interactions 

It’s true to say that the way we interact socially has changed completely and this is definitely due to the new tech that we use in our professional and personal life. It’s far more common these days to interact with someone on a video call for the first time rather than in person. Now, this might be a blessing in disguise. After all, it meant that we were able to still keep in touch with people during the coronavirus pandemic. This was certainly a lifeline for people who lived by themselves, particularly when social distancing measures were introduced that everyone was expected to abide by. 

However, it’s also possible that this change to social interactions has brought some negative changes too. For instance, many psychologists are questioning whether reliance on technology will impact an individual’s ability to learn crucial skills and connect with people around them. There is even some debate as to whether the shift in focus on technology has played a part in the increased number of social conditions that are diagnosed annually. While this is a controversial topic, it’s worth keeping in mind, that the majority of communication is not vocal but rather body language. This is far more difficult to pick up on, even when using a video call. 

Even online interactions have changed over the past few years. Originally, multiplayer gaming occurred with a split-screen, sitting on the sofa with friends. These days, you’re more likely to connect with your friends online or even work together with strangers. 

Automation 

Automation is not a new concept, but it’s quickly reaching the forefront of plans for the future of various industries. The first step towards automation was the industrial revolution but a lot has changed since then and technology has only become more advanced. Indeed, it’s possible these days for automated systems to fulfill the roles that used to be completed by individuals. For instance, invoices can be completed using the software in businesses rather than with the support of a professional accountant. Physical tasks can be completed using tech as well. These days, it’s very rare for a worker to have much physical input into the creation of a vehicle aside from pressing some buttons and pressing the right controls.

Indeed, the potential of automated processes is increasing rapidly and this is largely thanks to the development of machine learning. Put simply, machine learning is the process of software creating new pieces of software to fulfill roles and complete tasks. It’s a fascinating concept and one that is going to be a big part of the future of various industries. Indeed, researchers have claimed that machine learning is so advanced that there are algorithms at play that are impossible for the human mind to explore. Machine learning could provide numerous advancements in the future including the development of new vaccinations for diseases and cures for viruses that have been plaguing mankind for years. However, it could also bring countless challenges. 

For instance, advanced forms of automation will eventually result in various jobs that currently exist on the market becoming obsolete. That’s why many people are now claiming that we do need a universal living wage sooner rather than later. This does already exist in certain parts of the world but it’s now time to start thinking about introducing it on a far wider basis. 

Does Tech Damage Your Health? 

If you read the latest reports in the media it’s easy to understand why many people would assume that technology is damaging to your physical health. However, there’s limited evidence to suggest that this is, in fact, the case. When mobile phones were first introduced in the ’90s there was paranoia that they would cause brain tumors. Yet, there have been few research studies that have supported this theory. 

This is quite similar to the fears surrounding 5G technology. For the most part, these are conspiracy theories with no scientific proof. However, that doesn’t mean that our health isn’t impacted by the tech at all. This is far from the truth. Indeed, if you have technology in your room at night, then it can impact your sleeping patterns and dramatically change your energy levels. This is believed to be due to electromagnetic energy that is released from tech devices connected to the internet. These days, that includes virtually every tech device.


Keeping Connected

Finally, through tech, we can stay connected to everyone on a personal and professional level. This is true whether you are working remotely or in the office. However, that also leads to problems and the level of connectivity through technology has left us all vulnerable to dangers online. If you want to make sure you stay secure online you need to know how to use your mobile device safely. This should include downloading a VPN. With A VPN, you can keep the data that you transfer through different devices secure and protected regardless of whether this includes your personal or professional information. 

You should also make sure that you are securing your devices the right way. Passwords are a key element here. It’s easy to fall into the trap of setting a password that is too easy to guess. It’s vital that you take the security of your data seriously. If people can access the right data on you, then they can have a scary amount of power over your life. 

As you can see, technology is bringing both positive and negative changes to the world and society. It will be fascinating to see where tech takes us next and what the world will look like a few years further down the line. 

Tech Products To Make Working From Home Much Simpler

If you have been working from home for a while now, then you will have a good idea of the things that you will need in order to make working from home work effectively. You know you need to have a laptop with the software that is needed to help you to work well. You might need to have a printer for some documents, as well as fast and reliable broadband. There is a range of other gadgets that you can use in the home, though, to help you to be able to work effectively and make working from home much simpler. You never know, you might wonder how you’ve been managing without it and your working from home could be much simpler and make your life easier. 

So read on and see what technology or gadgets can make a difference to help you to get the job done from home. No matter what space you have to work with, a few simple changes could make your day-to-day working life much easier.

Second computer screen monitor

Having a second computer screen monitor can be so helpful when working from home, if you don’t make use of one already. If you have a job that involves a lot of information and data, and where referring back and forth to different information is useful, then this will be a life-saver. One screen could just have emails up so you can see if there are any emails that arrive that you need to deal with, and one screen could have your documents up that you are working on. They don’t have to cost a lot, and could even be expensed by an employer (or used as a tax-deductible expense if you are self-employed). 

If you don’t want to go out and buy a second screen, then you could look to use a TV as a second screen. If your laptop or PC has a HDMI port, then it can be a good idea to connect it to your TV, and then you can use that screen as a visual screen to work off. It is just a case of extending or duplicating your laptop or computer screen. 

Headphones

Using headphones is a great idea when you’re working from home. Even if you live alone, there can be distractions from neighbors, the road outside, and even the washing machine running that can put you off work. So headphones can work well to block out sound. Not only that, but when you have meetings, it can be helpful to have headphones to hear conversations better. 

As well as that, if you choose headphones that have a built-in microphone, then it can make video calls much easier for you too. Making yourself heard can be hard when there is a range of meetings going on, and with large groups of people, but headphones with a built-in microphone work so well. The sound and volume quality when just using your computer device isn’t always great, so it can be a simple purchase that can improve your experience, and make sure that you hear (and give out) all of the vital information that is needed.

Cell phone signal booster

If you live in an area where the cell-phone service isn’t that great, then you will be stuck when it comes to making some calls for work. If you can’t make your calls effectively, then you will miss a lot of what is being said, as well as miss a lot of incoming calls. You might have thought you were just having a quiet day, but in fact, it could just mean that you have an endless list of voicemails to work through and then deal with. Getting a cell-phone signal booster is a simple purchase for the home, as well as for the car, can make working from home really simple and websites like weBoost offers cell phone signal boosters that you can purchase. If you live in a dead spot and use your phone a lot for work, then getting a booster will really help to make your working life much easier.

Smart speaker

While this isn’t something that would be classed as an essential, it can definitely help to make your life much easier. It is in the category of ‘nice to have’ things, and the chances are that you may already have one in the home. With a smart speaker, like an Amazon Alexa or a Google Home, you can set timers, reminders, and use voice commands from where you’re sitting working, rather than having to do anything else. You can even do a web search using the speaker, ask it questions, check the weather, and get updates on parcel deliveries (if it is an Alexa speaker). 

If you work with Google services when you do your work, such as Google Mail and Google Calendar, then a Google smart speaker could fit in well with your work life and help it to all integrate. So just think about what you think will work best for you, before you make a purchase. They are all very versatile and can cope with a range of demands and requests. If you have a larger budget for something like this, then a smart screen could work instead, which can cope with all of the voice commands, but will also be compatible with video calling.

External hard drive 

If you don’t have an external hard drive then it is a must for everyone. Whether you use it for work or just for your personal computer, it helps to save space and means that you can back up all of the important data, files, videos, and photos that you need. All you do with an external hard drive is plug it into your computer via a USB port, and then drag the files or videos that you need into the external hard drive to be saved. If you want to keep information secure and keep your computer from being cluttered up, then it can be really helpful. 

External hard drives do come in a range of sizes. The smallest option that you can usually get is 200GB or less. This is a lot of space, and will be more than enough space for you if you just use your computer for storing photos, videos, and word documents. The next size that you can usually get goes up to 500GB, and is a good option to consider if you have a larger number of files, and lots of videos and images. If you need more than 500 GB, then you can get an even larger external hard drive, that can store terabytes of data. If you are someone who works as a graphic designer, for example, then this can be very helpful as the files that you will have will be very large. 

Another option that you should consider using cloud storage. Using this, through a program like Google Drive or Dropbox, you will be able to store things off your computer, and they will be kept secure. All without having to have a physical external hard drive. For businesses with customer data, this could be a more secure option.

Wi-fi extenders

As with cell-phone signal problems, having patchy or unreliable home wi-fi can cause problems. Plus, if there are a number of you working from home, or working from home with children who are learning remotely, then the power of the home wi-fi could be weakened to certain areas of the house. You don’t want to freeze when leading a virtual meeting or stop working when you need to upload a large file to email

If the room where you work is far from the router, then naturally, it can be lower than if you were sitting right next to it. So that is where something like a wi-fi extender comes in, so that you can extend your internet around the home but still have a good signal, no matter which home you are in. It is a simple device that is easy to install, but can take a lot of stress out of your working day.

Coffee machine

When working from home taking regular breaks is essential, right? So you need to make sure that if you are a coffee drinker, that you have a machine that is going to do just the job that you need it to. Getting away for ten minutes to have an espresso or a creamy cappuccino can mean that you’re ready and refreshed to get back to your desk and get back into work mode. 

When it comes to coffee machines you do have a number of options to choose from. There are certain models that will do a lot of the work for you, but there are some others that will need a little more input from you, especially if you like to release your inner barista. You could choose from:

  • Capsule coffee machines or pod coffee machines: These are simple to use, as well as being quick and easy. All you need to do with these is to put in the ready-to-buy coffee pods or capsules and then the machine will do it all for you. 
  • Ground coffee machines: these are what you will find in most coffee shops, so can be what you might like if you’re a little more serious about your coffee.
  • Bean-to-cup machines: these are a great choice if you like making fresh coffee, as it will grind up the beans for each drink that you have, making you a drink that you want each and every time you want one. This can take a little longer and be something that will involve more cleaning, but can be a good consideration if you are very particular about your coffee.

What Can You Do To Keep Your Business On The Right Track?

Your business is going to have a path that it needs to follow if you want to see success. It’s important that you stick to this path as much as possible if you want your business to win. The thing that you need to think about is how you can keep your business on the right track. It might seem as though it’s impossible to do, but there are certain things that can help you avoid falling off the right path. If you would like to know more about this topic, keep reading down below to find out more.

Keep It Organized

The first thing that you need to do is keep your business organized as much as possible. The reason for this is that when you have clear goals and a clear sense of direction, you are far more likely to get where you need to be. When you’re on a specific path, you know what kind of things that you are going to need to do in order to achieve your goal and then you can work towards reaching them. 

You also need to make sure that you have everything you need to provide the best possible service. For example, if you know that you need a waveform generator, then you should have one. If you know that you need certain pieces of tech, you need them. Don’t panic about the cost, think of it as an investment into the future of your business. 

Only Hire The Best

The next thing that you need to do is make sure that you are only hiring the best. The reason for this is that they know what they are doing, and what needs to be done to get results. This is important for your business because you can’t be worried about training new people all the time. Of course, there are exceptions to this where you think that it will be in the best interests of the company to hire someone new, but this is going to be rare.

Customer Service Is Key

The final thing that we are going to say is that customer service is key to keeping your business on the right track. People respond well when they feel as though they are being listened to and cared about, so you’ve got to make sure that all of your employees are on the same page. Send them to employee customer training if you think this is necessary. Do whatever you need to do to give your customers the best possible experience. 

Hopefully, you have found this article helpful, and now see some of the things that you can do in order to keep your business on the right track. It’s important that you try to keep your business on the right path as much as possible, so that you don’t end up on the edge of collapse. This isn’t going to be a problem if you take the right precautions now. We wish you the best of luck.

Is Investing in the Stock Market a Bad Idea These Days?

Investing in the stock market seems to be one of those jobs that everyone envies. After all, you’re basically shifting money around and pocketing some of it for yourself. You make money off other people making money, so everyone’s happy at the end of the day–right?

If you’ve been following recent events then you’ll no doubt have learned about the millions that people have made from GameStop stocks. Without going into too much detail, it was essentially a rebellion by Reddit users to raise the prices of a shorted stock so that hedge funds would be forced to buy them back and suffer huge losses. This was essentially a way for many people to vent their anger at the rich and stick it to them.

However, while many people profited off it, the stock has since plummeted and it was clear that there was a lot of intervention by these rich elites that helped to crush the surge. For example, several trading platforms disabled the buying of GME and Google even removed many negative reviews of the offending app.

So with all of this in mind, is investing in the stock market a bad idea? Is it clear that it’s just being manipulated by the rich and wealthy and everyone else is just along for the ride?

Investing makes sense if you believe in the brand

A lot of people try to invest in order to make money. They want to become day traders and shift stocks around to make a living. Unfortunately, this is a big investment mistake if you’re just getting started. You really need to have a lot of money if you want to make money, and this is sadly not possible for most people.

You can try to trade less expensive stocks to try and make money, but there’s always a possibility that you miscalculate something and end up losing all of your investment. That’s not a good place to be, especially if you’re not doing great with your money in the first place.

Instead, a much better approach to investing is to actually put your money where your trust is. If you truly believe in a brand and are willing to support it, then there’s no problem investing in their shares if they’re a publicly-traded company. Companies such as Netlinkz have much more stable share prices and they’re less likely to attract the attention of big investors that can manipulate the price.

At the end of the day, if you believe in a brand, then you can show your trust in them and invest. This is arguably the best way to approach trading–by buying into brands that you truly believe in and want to support.

Investing isn’t gambling, but you need to be well-informed

Trading isn’t for everyone. It’s going to be out of your element unless you’re well-informed and you’re either going to end up losing money or making a lucky investment that pays off. For example, there are many people that cashed out during the GME situation and they ended up making a lot of money.

However, that still isn’t a get-rich-quick scheme and now that the price is plummeting, it’s clear that a lot of people have lost money in the process. Investing in the stock market might not be a bad idea, but thinking of it as a way to get rich is a quick way to lose your investment.

It’s worth bearing in mind that investing your money is so much easier, and more likely to be successful, if you have the right kind of help on board. As we have mentioned already, a robo advisor can certainly help, but you might also want to think about using a wealth management suite as well.

The best of these give you a fantastic opportunity to be able to look after your money, and all the while you can simply allow your money to grow while you sit back and let it happen. Investing your money is a lot easier with this kind of help. If you take a look at something like the Edward Jones login, you will see a perfect example of the kind of tool suite that is likely to be worth looking out for.

Making use of that kind of help will mean that your investments return a lot more for you.