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Author: Will Chatham

Will Chatham is the Security Assessment Engineer for Arbor Networks. Since Netscape 2.0, he has worked in a wide array of environments including non-profit, corporate, small business, and government. He started as a web developer, moved into Linux system administration, and ultimately found his place as a security professional. Having most recently conquered the OSCP certification, Will continues to hack his way into various things in an effort to make them more secure.

Here’s How To Keep People Returning To Your Business

In business, it’s not enough to get a customer to buy once. Instead, you need to make sure that they keep buying from your business and that they are loyal to your brand. This naturally means that they need to be willing to explore your website multiple times. One quick search is never going to be enough. So, how can you keep your customers coming back for more? Well, there are a few possibilities that are worth exploring here.

Think About The User Experience

First you need to make sure that you are thinking about the user experience. In other words, you will have to check whether customers are enjoying visiting your site. User experience metrics and KPIs will help you get a handle on how you are performing here. If there are issues with these measures, then you’ll need to make improvements. Be aware that consumers can be very fickle and even the smallest thing could throw them off. That’s why A-B testing will be essential. With this testing you can change little details about your site and see if it improves things for your customers. 

Look At Remarketing

It could also be worth exploring remarketing. This can be useful if you think you missed a sale the first time a user visited your site. With remarketing a cookie will attach itself to the user’s web browser and follow them as they continue to search online. It will then show them ads of products or services that they were interested in when they were exploring your website. It’s a great way to tackle the problem of the abandoned shopping basket that plagues numerous businesses. 

Consider More Content

A big part of what keeps customers coming back to any website is value. You have to make sure that you are providing customers with the level of value that they expect from your business. Content is a great way to do this because it gives customers the information that they want or need. Content doesn’t have to be useful, it can be entertaining. You just need to make sure that it appeals to your specific target audience and makes them feel as though you are paying attention to their needs. 

If you are struggling to deliver enough content for your website, then you can think about hiring freelancers. You just need to make sure that they are following a brand style guide. You should also consider setting up a content publication schedule so there’s always something new on your website for your users. 

Make It Fast

Finally, you do need to ensure that your website is loading quickly. These days, customers aren’t interested in waiting around. If your page takes more than a few seconds to load, you can guarantee that they will go elsewhere. 

We hope this helps you understand some of the key ways that you can guarantee customers constantly return to your website. In doing so, you can make sure that you get the number of sales in your business that you need.

Take Care Of Your Screen Eyes

Eye health is so important. Most of us stare at screens for hours on end every single day. This can lead to eye fatigue which makes us feel tired, and adds to the sensations in our eyes, such as stinging, burning, itching or tiredness. If you wear glasses, you may have found that this helps but sometimes it doesn’t. You may need to get another eye test to ensure that you have the right lens. In addition to this, you should also consider looking at National Vision Administrators for choosing the best pair of glasses.

My eyes burn, why is this?

Burning eyes is a common problem that many ophthalmologists face. Many patients describe feeling blue in the eyes, a small bone or foreign body stuck in the eye cavity, a burning sensation in the eye, red eyes, sensitivity to touch and swelling. You may have read on the internet that screens can also cause this problem. There are several factors that can cause a burning sensation in the eye.

Dry eyes –  Dry eyes are caused by insufficient production of tears, or the tears are not of sufficient quality – they are watery and do not contain enough fat (referring to tears whose function is to moisten the eye and not to tears that fall as an expression of an emotional response).

Ocular Inflammation –  Inflammation can damage the conjunctiva and membrane that covers the eye and cause burning in the eyes. It is usually a viral infection but sometimes the source of the inflammation may be a bacterium. In this case the disease will be more severe and the treatment more intensive and may include antibiotics. 

Allergy – The  causes of many allergies – cat and dog fur, feathers, rashes, air pollution, exposure to chemicals and of course nutrition. An allergic reaction of the body may develop into eye inflammation.

Hormonal changes –  Pregnancy, adolescence, menopause or any other cause of changes in the level of estrogen and progesterone in the body can be manifested, among other things, in burns in the eyes.

Smoking –  Among the other harms of smoking to the body are also a number of eye problems, including stinging eyes. The body develops an allergic reaction to nicotine that is expressed in the same burn in the eye.

Contact lenses –  Prolonged use of contact lenses impairs the oxygen supply to the cornea and reduces its sensitivity, which lowers the amount of tears produced in the eyes – hence the burning in the eyes.
This is why it is important to get regular eye tests to ensure that you are doing all that you can to keep your eyes in their best health. Blurry eyes and tired eyes can lead to feeling anxious, exhausted, irritable and stressed. This is not good for our health. Therefore, take regular breaks, focus on objects in the distance in between looking on the screen and also bathe your eyes when possible. Resting your eyes is also important; and if you have had headaches because of blue light, you should consider looking at glasses to block this light out.

Landing A Top Job As A Software Developer Made Easy

Software development is arguably one of the most underappreciated jobs in modern society. Everyone is used to seeing the finished product, enjoying various apps and websites, but nobody ever thinks about the effort that goes into them. In fact, most instances where software developers are given any notices is when there are bugs! So, the only attention they receive is largely negative. 

Still, this shouldn’t distract you from the fact that a career as a software developer can be very rewarding. The job is well-paid, and you get the joy of bringing something to life and seeing thousands – maybe even millions – of people using it. Consequently, it’s become a very competitive career, with loads of people choosing to look for software developer jobs. As such, you may worry that you’ll be unable to land a role – but we can change that. This post will reveal some steps you should take to boost the chances of landing a top role as a software developer!

Develop numerous skills

Software isn’t the only thing you should develop – your skills and knowledge should also be considered. When people gain software development qualifications, it doesn’t mean they automatically know all the different programming languages and technical things out there. Often, you have to do some additional studying to learn more and develop your technical expertise. Signing up for things like a Python bootcamp can help you learn about a very important programming language. Think about the other common languages and systems used, and ensure you’re an expert in all of them. 

As a result, this makes you far more desirable as an employee. Companies will be keen to hire you as they know they can count on you to work across various platforms depending on their needs. Being a jack of all trades is certainly a huge advantage in the software development world!

Create a portfolio

It’s fairly safe to assume that most of you will have some semblance of software development experience, right? Either you’ve had some jobs before and want to advance your career, or you might have studied it at university. In either case, you’re bound to have projects that you can use in a portfolio. Even if you’ve never had a job, most software developers need to come up with a project before they graduate! 

If for whatever reason, you don’t have any projects – or you have hardly any – you should start making them. All you have to do is develop some small apps or websites, showcasing your talents. Then, you can use these to show prospective employers when applying for jobs. It is the single best way of showing off what you’re capable of. They can see examples of your work, speak to you about them, and see just how talented you really are. 

Don’t aim too high, too soon

Yes, getting a top job as a software developer is your dream. However, you can’t aim too high, too soon. One way to ensure your dream is fulfilled is by settling for a slightly worse job, to begin with. It won’t be your dream role, but it helps you gain some very valuable software development experience. Again, this links to the previous point as you can now generate things to add to your portfolio, which will serve you well in the future. 

Furthermore, think about it from a different perspective. You can find jobs as a software developer that act as a stepping stone to help you go out and find better jobs at better companies. Or, you can get a job at a company where there’s a clear path of progression. You may start low on the ladder, but you have the chance to climb your way further up. Give it a few years and you might reach the top!

Develop your people skills

Yes, yet another thing for a software developer to develop! Believe it or not, but people skills can be a real dealbreaker for many employers. You assume that life as a software developer is spent in front of a screen working with loads of numbers and codes. Well…it is….but that’s not all that you do! There will be many instances where you have to interact with other people – your software development team, managers in the business, clients, and so on. Having good people skills means you can handle these interactions very easily, clearly getting information across and working as a team. 

People skills are especially important as clients and business executives might not have a clue what you’re dealing with. If they want updates on projects, you need to be able to explain things in simple terms that the average human understands. It’s all about learning to separate yourself from the world of software development and connect with others at their level. Otherwise, there are loads of instances of developers coming across quite nerdy or looking down on others that don’t understand software development. 

Focus on your strengths

Finally, you have to learn how to approach interviews and resumes as a software developer. The worst thing you can do is lie about your skills. The second worst thing is to make it seem like you’re more experienced than you are. Many people will try their best to include every skill under the sun on their resume, acting as though you have a good understanding of it. Then, it gets to the interview, and you flop because you’re asked questions about things you’ve acted like you’re an expert on, but really you have a very basic knowledge. 

The simplest way to avoid this? Focus on your strengths. Think about what you’re best at, and shine the light on this. It makes it so much easier to put together a solid resume and cover letter, and it translates into much better interviews as well. 

If you give these tips a try, you will find it easier than ever to land a good job as a software developer. It might not be your dream role just yet, but it will help you get there in the future!

How You Can Use Your Art To Make A Big Difference

Art in any form is a brilliant way to express yourself and let people know how you’re feeling and what you think. It’s also a great way to make smart observations on the world we live in. This is why so many people can take a piece of art, whether it’s a song or a painting, and give it their own meaning. One song can mean a lot to different people for entirely different reasons. If you want to have an impact on people with your own artwork, here are a few pointers that could help you. 

Figure Out What Your Values And Beliefs Are 

If you’re going to make a difference with your artwork, even to one person, you need to figure out what your values and beliefs are. What upsets you? What makes you happy? What are you passionate about? Where do you see injustice? All of these questions are a great way to find what matters to you and can help you to find unique things to create. It doesn’t matter how big or small – if you find something personal to you, you can create a striking piece of art that can resonate with others on a deep level. Usually, the more specific you can make it, the better. 

Stay Up To Date With Goings On 

Staying up to date with the news and what’s going on can give you new things to comment on in your artwork. You can input your observations into the latest citizen request software and make a difference that way, but don’t underestimate how much of a difference your unique viewpoint can make via your original artwork. 

Create Art For Charity

You could create artwork especially for charity. You could give it to them to auction off, or give 100% (or a large percentage) of the proceeds to them. Pick a cause that matters to you and make your artwork relevant. 

Drop The Need For External Validation

Create art for yourself first, others second. Drop the need for external validation – as hard as that can be. External validation can be a good motivator and give us a bit of a high, but internal validation is far healthier and will keep us going for longer. Plus, we’re less likely to get put off if we don’t get the feedback we deserve. 

Think Outside of The Box

Think outside of the box. Art can be anything you want it to be. You can send a message in any way, shape, or form. It could be a demonstration, the way you dress, or a bit of graffiti. 

Remember, putting your artwork out there is an incredibly brave thing to do. So many people stop themselves from doing this, as it’s almost like showing people a piece of your soul. Once you overcome this, you’ll feel liberated. Just remember, once it’s out there, it’s out of your hands. You can’t control how people will react to it, or feel about it. Just keep on creating, keep on putting your work out there, and keep on finding new ways to express yourself! 

Maintaining Your Rights As A Web Developer

Being a web developer can come with a lot of challenges. Not only can it be hard to find work, but it can also be a challenge once you do, with many clients undervaluing the crucial work that professionals in this field do. Unlike something tangible, code can easily be ignored when it comes to figuring out who needs to be paid, and this makes it crucial that web developers have tools in place to protect their rights. To help you out with this, this article will be exploring some of the key steps that you should always take when working on a web development project on a self-employed or freelance basis.

Work With Contracts

It can be all too easy for ideas to become mixed up and confused on large web development projects. Your clients may expect more than you initially agreed to do, and this can make it hard to get the money you’re owed. Thankfully, contracts can solve this issue entirely, providing you with a way to keep yourself safe while also keeping your clients happy. There are loads of tools around the web that can be used to build basic contracts like this, and you shouldn’t need any legal help when you are making a simple contract. Of course, though, large jobs will always benefit from some professional support.

Protecting Your Source Code

The code you write is your most valuable resource, and this is something that you need to protect when you are selling it to someone else. Many businesses work hard to make sure that they always have access to their tools, and this makes escrow very important to developers, but what is software escrow? This process involves having your code stored by a third-party company that will only realize it to your client once they have had approval from you. This keeps you safe in case the company decides not to pay you, while also keeping your source code safe in case anything happens to you.

Maintain A Backdoor

Maintaining a backdoor is very important when you’re developing a live application for someone. You may not be able to use escrow in this case, but you can still make sure that you are able to maintain control over your systems if things go wrong. This can be made legal by including it in the contract you write, but you should always make sure that your client is aware of this action. Of course, if your tools are running on their servers, you will need to make sure that you have permission to perform actions like this.

With all of this in mind, you should be feeling ready to take on the challenge of maintaining your rights as a web developer. This process can be difficult, and a lot of professionals end up losing money when they don’t take the right steps to keep themselves safe. Of course, though, you have everything you need to achieve this in front of you.

Looking to Make More As a Trader? Here is What You Should Do

If you do a quick internet search of the best passive income ideas, investing in stocks will undoubtedly pop up as one of the suggestions. Many people have awe-inspiring stories of how they have made a fortune trading stocks. Perhaps you, too, want to make as much as others have in stock trading. 

But trading stocks profitably is not as easy as others may have you believe. For the most part, you need to be disciplined, patient and smart about your choices to make good money in this venture.

If you are discontented with your current earnings or wish that you could make more money consistently, here is what you need to do.

Stay Invested

We live in a world that has forgotten the value of delayed gratification. Today, when people want something, they must have it right this instant.

Unfortunately, this is not how the stock market works. You cannot wish for profitability and expect to make money whenever you want to.

If you want to reap maximum profits from your investment, you need to be invested for a long time. Experts in trading stocks say that you should stick to a company’s shares for several years to realize profits consistently. 

Picking one lot today and dropping it tomorrow won’t help you make more money. If anything, you will be unable to study the patterns of different stocks, which will not be beneficial in the long run.

Use Trading Software

Trading is, no doubt, a complex process. You will often be bombarded with mind-numbing information about various companies on a minute-by-minute basis, which can be overwhelming. It is challenging to make confident decisions in such an environment.

This is where algorithmic trading software comes in handy. With it, you can make sound decisions and get fact-based strategies to make the most of your money.

Buy Shares When You Can Afford Them

It is easy to procrastinate buying stocks, hoping that the shares of a company will plummet and you can take advantage of the low prices. In truth, however, timing the market is nearly impossible.

There is no telling whether the shares you want to buy next week will skyrocket in value in the next few days. The smart option, therefore, is to buy shares whenever you can afford them. Otherwise, you will always be waiting for the perfect time to make your move, thus losing out on potential profits.

Choose Your Investments Wisely

Finally, you need to be very smart about the companies you choose to invest in. The best way to ensure that your decisions are financially sound is to research potential companies before placing your bets on them.

Make sure that you are satisfied with a company’s performance before you decide to buy its shares. Don’t just rely on friends’ recommendations; make your own informed choices, and you will be happy that you did.


If you want to make the most of the stock market, you need to be strategic. Be patient, thoughtful and cautious, and don’t forget to invest in good trading software. If you follow the steps, you should start seeing improvement in your earnings.