The internet has had a massive sway over businesses and creatives trying to make it big for a long time, and this certainly isn’t going to change any time soon! With this in mind, if you haven’t taken a long, hard look at your web strategy for a while, it may be time to change a few things! Despite how accessible and widely practiced it is these days, there are still a lot of web design mistakes many people are making…
Absent or Poor Call to Action
If you’re hoping to make any money from your website, and you’re missing a call to action, you can pretty much kiss those aspirations goodbye! This is especially true when it comes to ecommerce websites, where cart abandonment is one of the major causes for these businesses folding. The user checks out your marketing materials, browses your products, fills their shopping cart with the stuff they want, and then just disappear right at the checkout page! You may have done a great job of selling to your target market, but if you’re not telling your customers exactly how to convert, they’re not going to!
Not Keeping Up with Standards
Website standards, like a lot of things, are in a constant state of fluctuation. What may be considered professional, relevant and current today has a fair chance of being totally obsolete within a year! Even though it doesn’t have that much to do with how well you run your business, it’s very important to make sure your site is staying up-to-date on aesthetic and interactive design features. One thing that’s going to characterize the foreseeable future is a trend for darker aesthetics and more minimalist graphic design. Aside from that, emerging features such as interactive 360 videos and live broadcasting through companies like Iris live video are quickly gaining popularity, and may well become the standard in the near future. Yes, it’s good to do something to set your website apart. However, before you do that, you should build a foundation by playing ball with whatever current trends are. Fail to do this, and you could seriously harm the air of professionalism your website holds.
You might have the most attractive and functional website to come along for years. However, if no one’s able to find it, it’s not going to be serving its purpose. I’m sorry to tell you this, but there’s no universal formula you can use to ensure you get good search rankings. You’re going to need to find the right balance of keywords, backlinks, title tags and so forth in order to dangle your landing pages in front of your website’s target audience. Set some time aside to assess your current digital marketing efforts, and then set out a plan for improving them if you come across any glaring holes. It may help to outsource the whole issue to a firm like Victorious SEO while you find your footing.
However you choose to proceed, keep in mind that posting high-quality content, fostering social engagement, and improving your standards of keyword research will all make a huge difference.
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