Whatever it is you want to achieve, whether it’s your own offline business, online business, to become an influencer, to be a blogger or a Youtuber, you know that you need to have an online presence. You need to build yourself a little corner of the internet that’s just yours, somewhere that other people can come and see, somewhere you can direct and invite others to join you in your little world. But how can you do this?
Which Platform Is Right For You?
You might not need a website for your business or yourself, for some people it can be a hassle and cost and sometimes, a Facebook page or Instagram account might be the best way to build an audience, connect with people, and keep them updated. What’s great is that the people you want to reach out to are already familiar with these platforms and they are they already waiting for you. For example, if you have a cafe or restaurant, you could create your space with nothing more than a Facebook or Instagram profile. Use them to upload new pictures, keep the menu updated, communicate with customers, promote events and highlight any special offers.
Perhaps you would rather go with a video presence and focus on that, while it’s good to have different platforms, it’s also essential to focus on one at first and get it right. If video is your end goal, then you may as well start there. Whether it’s how-to videos, lifestyle vlogs or reviewing movies, then there are plenty of tools to help you and teach you about Youtube, you can get a YouTube banner template to quickly add some style and visual appeal to your YouTube channel too.
Whatever you choose to focus on first, it’s essential to get that right before you move onto your next thing. You might find you then do want to build a website, and if you do then a good place to start is WordPress, it gives you control and flexibility and powers 25% of all sites out there, meaning it is a trusted and respected platform. You can do just about anything with WordPress; you can have an online shop, create a portfolio for yourself, have a blog, host adverts, collect email addresses, make money – essentially you can run your online business all from one place. You can use WordPress to make your site as big or as small as you want to and there are plenty of plugins which you can use too.
What Do You Want To Achieve?
This is really the most important question, like anything, there is no point in doing it without reason or purpose, so what is it that you want to achieve online and focus on that. Do you want people to know your name, see your work, read your blog or buy your products? Once you have a goal, you can use that to focus on and work everything else around it to get to where you want to go.
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