The Social Media Disappointment

I agree with Part 1 of this assessment. Can’t wait to read Part 2.

“The idea that consumers were enthusiastic about having conversations about brands online, and they would activate their network of friends and followers to share their enthusiasms and create a socially transmitted tsunami of sales has proven to be deeply fanciful.”

The Ad Contrarian: The Slow Painful Collapse Of The Social Media Fantasy (Part 1).

About Will Chatham

Will Chatham is an Information Security Analyst, OSCP, Ethical Hacker, and Penetration Tester at a federal data center in Asheville, NC. Since Netscape 2.0, he has worked in a wide array of environments including non-profit, corporate, small business, and government. His varied background, from developer to search engine optimizer to security professional, has helped him build a wide range of skills that help those with whom he works and teaches.
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