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The Social Media Disappointment

I agree with Part 1 of this assessment. Can’t wait to read Part 2.

“The idea that consumers were enthusiastic about having conversations about brands online, and they would activate their network of friends and followers to share their enthusiasms and create a socially transmitted tsunami of sales has proven to be deeply fanciful.”

The Ad Contrarian: The Slow Painful Collapse Of The Social Media Fantasy (Part 1).

Published inSocial Networking

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