Covid-19 digital signage updates are no different than if you see a store employee erasing a chalkboard and rewriting the price. Since this is digital, no one needs to leave the desk to touch the sign. The task is taken care of when inventory is placed, or systems are updated throughout the day.
They say, to understand the present, one has to know the past. And if we are to make a timeline of the history of dynamic digital signage, we could trace it way back to the first primitive men who scribbled images on cave walls.
However, the first digital signs did not exist until the modern age. First task it to understand what digital signage is before its advancement to dynamic digital signage.
Birth of Digital Signage
Analog displays were used in stores to promote their products even before things got digitalized. This means that the information was stored in analog media such as VHS tape. If you remember these black bulky pieces of digital boxes that held recorded videos. Yes, they were very precious back then. When digital media became available, primarily in the form of DVDs (Digital Video Disc or Digital Versatile Disc), the first digital signage displays came into being.
The modern digital displays that are prevalent today have only been around for about five or six years, but the term “digital signage” was created in 1992. This was in reference to a network of video walls in UK shopping centers. In the early years of digital displays, both VHS and DVD content were displayed on CRT monitors, these are the old type of tube televisions that people used before flat panels entered the market.
The evolution from analog video signs to digital has advanced digital signage to new heights, providing many new retail applications. It has only been within the past six years or so that digital signage has taken off in many commercial environments. Digital signage is used in many vertical markets, with the retail industry being one of the fastest growing.
Technology is also driving this incredible growth. New advancements in digital signage free displays, signage players, content management, interactivity, and analytics software can engage consumers in ways never before imagined.
From Digital Signage to Dynamic Digital Signage
Personalization is the key to modern marketing and you cannot have customized messaging without dynamic content. The term “dynamic” has come to mean so much more than the word suggests. There’s a force behind the notion that things can change for the consumer as soon as they walk by. It is like experiencing first hand magic.
Interactive displays are the trademarks of today’s new signage. The most common interactive feature is touchscreen technology. This feature improves customer engagement and makes the experience more memorable. Touchscreens enable customers to search for information about a product or provide rewards and incentives. Shoppers can also use them to scan QR codes for freebies or play mini games that fuse promotional content with entertainment.
Another recent advancement in digital displays is social network integration. As people are frequently using social media to take selfies, send tweets and update Facebook status, this is a natural step forward. Some companies are displaying their social media channel in real time as customers interact with their displays.
Personalization is now more personalized than ever! One does not have to be famous, an A- lister, or a celebrity to be able to express one’s opinion on certain products or services.
For example, some restaurants post displays outside their front door where customers can see real-time conversations about the food and quality of service. While diners are waiting to be seated, they can participate on social media and see their tweets, comments, feedbacks, recommendations, likes or dislikes instantly displayed on the screen.
Covid-19 Digital Signage
This form of automation provides a level of convenience that is unmatched by any other technology in the retail, travel, hospitality and corporate industries. In this instance, the signage content is dynamic in the sense that it is responding to real-time conditions, making up-to-the-minute information available to your audience.
An Augmented Reality
Dynamic digital signage is characterized by high effectiveness, energy and continuous change. It’s a specialized form of content that is intended to reach a niche audience, with a specific message. Unlike regular digital signage content, dynamic displays can gauge real-time conditions and consequently change the message.
It uses technology to superimpose a computer-generated image into the user’s physical environment. Advertisers can use AR to shake their audience out of their everyday routine with an eye-catching display that changes people’s perception of their environment.
Therefore, “dynamic” ultimately refers to the ability of technology to change when necessary. Yet, it still needs to remain as entertaining and effective as if every move was programmed. The idea is that the viewer walks away with the feeling that the display was meant just for them, the messaging was personally effective and added value to their day.
Why Use Dynamic Digital Signage?
Dynamic digital signage is necessary because things change and the most effective messaging is the type that adapts accordingly. Dynamic digital signage content can cover everything from traffic updates to price changes and emergency notifications. In the case of retail grocery, dynamic digital signage can save both time and costs by responding to cues from other internal programs like inventory databases and PoS systems. It can then use this information to change displayed content in real-time to instantly reflect the updates. Many companies, like Tesco, have started to upgrade to dynamic digital signs to create a network of digital signs that changed according to data from the stores’ POS systems.
Where Does Dynamic Digital Signage Work?
The answer actually is just about almost anywhere you can think of. Anywhere that a digital sign can be placed, it can also be loaded with dynamic content.
- Retail and Point-of-Sale
- Airports and Train Stations
- Banks and Financial Institutions
- Healthcare: Hospitals and Doctor’s Offices
- Public Transportation
- Entertainment Industries
- Convention Centers
- Corporate Enterprise
Dynamic digital signage is what will put your business ahead of the competitors. We are in this era where people are more drawn to anything personalized and digitally interactive. Maybe it is time that you upgrade your game plan too.