Small Business Tech Tips to Boost Your Startup

Thanks to the increase in affordable technology and the ever-increasing sophistication of tech, it has never been easier for the average person to start a small business and build it up to be a success on a pretty small business.

Although there is no guarantee that every startup will survive – most don’t even make it past the first year- there are numerous ways that tech can boost your startup and help you make the most of whatever resources, be they time or money, or equipment, that you have available.

Here’s some of the most vital tech any startup should be using:

Cloud Storage

When you take out a loan for a small business, you want to ensure that you use every penny as efficiently as possible, and these days, it just isn’t efficient to store your data on your own server, which is expensive,  requires its own space, and will probably need regular maintenance. No, it is a much better idea to store your stuff in the cloud, where you will be charged a modest sum for the amount of space you use. An added bonus of doing this is that your data can be accessed from anywhere at any time, which means you can let employees work from home for another saving.

Inventory Management Software

Inventory management software is a great way of freeing up time so that you and your employees can concentrate on the challenging task of building your business up. It keeps track of your inventory, automating various manual tasks such as ordering and alerting, so that you can cut costs without having to worry about the state of your inventory.

Social Media

Social media is a fantastic tool for the small business because it gives you a low-cost platform for marketing your goods and services. In the beginning, you should dedicate the toe and money you have to running a couple of social media accounts on the most popular platforms, one of which should definitely be Facebook and the other one which most appeals to your target audience, whether that be Instagram Twitter, or Pinterest. If you post regularly and your content is interesting, you will build a following who you can sell your stuff to at little to no cost.

Mobile Apps

Creating a mobile app, whether on your own or with the help of a professional, has never been easier or more affordable and it is an excellent way to boost your reputation when you’re starting out. If you’re able to create a useful and functional app that appeals to your target demographic, they will download it, and then they’re much more likely to use you in the future.

Hackers

If the bulk of your business is conducted online, and it is vital that your website doesn’t go down, and you data isn’t compromised (that should be all of you really), then it makes sense, once you’ve got things up and running to hire an ethical hacker to find and insecurities in your setup. Yes, it might not be the cheapest way to spend your capital, but think how much more costly a compromised system and a data breach could be, and you’ll see the advantage.

Do you run a small business? What technology have you used to boost your business?

About Will Chatham

Will Chatham is the Security Assessment Engineer for Arbor Networks. Since Netscape 2.0, he has worked in a wide array of environments including non-profit, corporate, small business, and government. He started as a web developer, moved into Linux system administration, and ultimately found his place as a security professional. Having most recently conquered the OSCP certification, Will continues to hack his way into various things in an effort to make them more secure.
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