Stop! Read This Before You Launch That New Digital Device

There’s plenty of room for innovative new designs to come out in the market of digital technology, both as far as the consumer market and the business market are concerned. If you have an idea of a product that makes the lives of either type of customer more convenient, then it’s worth exploring. However, without the proper approach to developing and launching that device, you could run into some hurdles right from the beginning that make the chances of profiting very slim indeed.

Make sure it has a place on the market

All products have to be driven by demand. There are no two ways about it. If you haven’t been able to identify a market that is lacking for your product, or at least a way that you’re able to position yourself competitively against them, it can be hard to get the product off the ground entirely. People won’t pay attention to the marketing and they won’t see the value for them. Make sure your device is supported by proper research on the digital devices and technologies market. Only once you can find that demand should you be ready to go ahead with the development and the launch.

Prototype, prototype, prototype

There are a lot of demands on tech devices these days. One of the ways you can give yours a competitive edge is by looking a lot deeper into the physical design of the device itself. Not only can rapid prototyping through 3D printers allow you a great understanding of how the device’s dimensions operate in the physical world, providing important information on how convenient it is whether in a consumer’s hand or in a production line. Prototyping is also a good way to better understand the methods you might need to use to manufacture the product. That way, you can also spot the ways that you could cut down on manufacturing costs, increasing the potential return on investment for the device.

Make sure it’s market ready

Convenience and cost-effectiveness aren’t all that matter, however. It needs to actually work when it gets on the market. Certain bugs can be fixed post-launch in a lot of devices, but you need to make sure there are no huge problems waiting for it when the customers get their hands on it. If it’s a product that uses Modbus or other protocols to work together with other networks, then you need to make sure you’ve done compatibility testing to ensure that it can reliably communicate with them. The levels of specific testing your device needs are going to be down to the kind of device. The simple fact is that this is one area of development you cannot skimp on investing in. The tech industry is littered with buggy, broken releases that crashed a product’s potential.

A product needs to have demand to sustain its creation. Then it needs to be market ready, both in terms of its physical composition and the lack of bugs that could otherwise lead to disastrous launch and some very unhappy customers. Make sure that you’re spending the time and effort you need on development.

About Will Chatham

Will Chatham is an Information Security Analyst, OSCP, Ethical Hacker, and Penetration Tester at a federal data center in Asheville, NC. Since Netscape 2.0, he has worked in a wide array of environments including non-profit, corporate, small business, and government. His varied background, from developer to search engine optimizer to security professional, has helped him build a wide range of skills that help those with whom he works and teaches.
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