Marketing has always been about looking to the future. It may sometimes use themes from the past, but the way it’s presented has always been futuristic. Even if this has always been the case, we’re currently living in something of a golden age of futuristic marketing, with a whole host of technologies on hand to help a company get the competitive edge they need in a crowded market place. Aside from letting a business present themselves more accurately, the technologies outlined below also have the one thing that is indispensable when it comes to getting people interested: the wow factor.
Virtual Reality Headsets
Marketers have always tried to sell an idea to their potential customers through words and images; they’ve required their customers to meet them halfway, to take a leap of faith and use their imagination to complete the ideological connection. Now, with virtual reality, that task has got so much easier. Companies don’t have to conjure an image in their customer’s mind: they can simply show them, using a virtual reality handset. The potential of this technology is limitless. We’ve already seen massive companies like Coca-Cola and the New York Times using it, with fantastic results. It can be expensive, but for making an impact and bringing new customers on board, it’s unparalleled.
You don’t have to look very far to find a piece of marketing on social media and elsewhere online; you have to dig a lot deeper to find a promotional material that can really stand alone on its merit. To get organic social media traction, you need to produce something that nobody else has done before; you need to wow people. With a company like rotorview.com.au, you can create a drone video that will set your marketing campaign apart from the crowd. Drone technology is much more cost effective than hiring helicopters and cranes, and they offer unlimited creative possibilities.
Video is already the most powerful tool in an online marketer’s arsenal. It drives a staggering amount of internet traffic, and it’s only going to get bigger in the years to come. In fact, some experts think that video may soon account for 80% of internet traffic. So needless to say, a good camera and a few good video ideas are necessary. But that’s only for the beginning. The big companies are more and more producing 360 videos, which allow the viewer to control what part of the video – which has captured everything – they see. It doesn’t lend itself to every type of video, of course, but those that can use will notice results – during an experiment conducted by Google, a 360 video had 46% more views than usual video.
Artificial intelligence hasn’t quite hit the all-encompassing position it will one day hold, but it’s not too far off. Marketers can use AI to target ads, build content, and even price their products. Marketing and AI is a growing relationship, but one that will become more and more important in the years to come.