If you’re not happy with your WordPress website, you’re probably not the only person, but customers are also disappointed. Probably you feel that you jumped into an online business without clearly understanding what it entails and now regret the outcome.
Whether you took the DIY route to create a website or involved someone, you have to take drastic measures to protect your brand when you’re unhappy with the website. Things that might make you dissatisfied with a website are
- Few inquiries, leads, or sales
- A site not showing up on search engine results
- A website that is not mobile-friendly
- A platform that’s not visually appealing
- Lack of enough site maintenance
- High maintenance fees
As mentioned earlier, you might not be the only person unhappy with the WordPress website, and it might be affecting your business. To address this, here are things to do
Look for A Reliable Website Designer
Website issues can be avoided by hiring an expert right from the start. A web designer, who understands the profession well, knows how to work with different CMS, including WordPress, and will work hard to meet your expectations.
They won’t start the job until they understand your needs, products, business operations, and target audience. The experts will also work with you to provide maintenance and insights that help you achieve more business growth. They can also help you effectively market the website bringing in more business.
Analyze What Went Wrong in The Initial Design
Even before starting a new design, take account of everything you don’t like in the current web design or the issues you’re facing. What mistakes did you make that you need to rectify or avoid as you build a new or modify the website?
Probably, you didn’t take time to qualify different experts, or you cut down on the cost compromising quality. Did you effectively communicate your expectations to the designer?
Another issue is letting the web designer handle all the work independently and expecting an excellent final product. You have to be actively involved in the entire process to make sure it serves your business and clients perfectly.
Create an Effective Marketing Plan
If your primary concern is a lowly converting website, reduced sales, and not showing up on search engine results, the SEO or marketing strategy is probably inadequate. You still have to go through the website with an expert to decide whether you should go on with the current design or make adjustments before starting an intensive marketing plan.
Make sure to work with an expert website marketer and indicate the target audience. You’ll have to carry out different online marketing approaches from content creation, email marketing, social media engagement, offers, and discounts.
You’ll also have to analyze the site to check whether it has a low conversion rate which means that you’re not offering what your audience is looking for or your marketing efforts are not well-targeted. Understand your market needs, effectively engage your audience, build credibility and have a good reputation.
Look at Your Competitors Sites
When designing the site, it goes beyond choosing a theme that appeals to you. Check what works best for your industry and type of business. Which features, designs, and even designers are your competitors using?
Can you draw inspiration from their platforms, notice the weak points, and aim to create a better version? For customer-focused competitors, the designs they choose are inspired by their clients’ needs and preferences. Aim to do the same.
Increase Security Features
Potential clients always check the security features on your site even before browsing through the different pages and categories. Start with getting an SSL certificate, then make all the transactions secure. Clients don’t want to risk their data, including bank details. They’ll check whether you have a robust security system.
Talk to a digital expert to understand the steps to take. Also, realize cyberattacks that expose customers’ data can cost you a lot in lawsuits. Which security features are other players in the industry using?
One thing that quickly drives traffic away from your site is complicated processes. Can clients find what they’re looking for quickly? Is the site user-friendly? Even when the ordering process is simplified, many customers still want engagement throughout the process. They want to ask you questions, get clarifications, and help to make informed choices.
To achieve this, be available and attentive. Aim to reply to each customer’s message and pick phone calls. Have a dedicated customer care team that handles all the clients’ communication. This will enable you to grow a large following of happy clients.
Understand Your Customers Needs
What issues or problems would your clients want to solve with the information or products on your site? Are you meeting their expectations? To achieve this, spend time studying the target market. Little details such as the language tone, style, and packaging can be a great deal.
To create a perfect website, involve your clients in the process. Which features would they like to see included in the design? What challenges are they facing? Is the information on the site helpful and easy to understand? Would they recommend your site to friends and family members?
Meet Your Clients Expectations
Clients are looking for convenience when choosing online services but still want quality, reliable services from trustworthy vendors. Do you deliver what you promise? For instance, when you promise to make same-day deliveries, can your clients rely on your word? Other than the timely deliveries, customers will check the condition of the delivered products.
If you’re finding it hard to keep repeat clients, you probably need to evaluate the quality of products and services offered. Anything from low-quality products, delayed or unprofessional shipment service, high prices, and lack of customer care services can drive customers away. This leads to a poorly converting website.
As you will realize, many factors lead to problems with your WordPress website. When its conversion rate is low, you won’t grow the business unless you resolve the underlying issues.
An excellent marketing plan won’t help either without solving the i. Most often, it’s not easy to detect the problems unless you engage more with your clients to understand their challenges.