It is estimated that global e-commerce sales will total more than $4 trillion by the year 2021. With the market rapidly expanding, it’s no wonder that a growing number of people are keen to reap the rewards of selling online. If you run a business, and you’re looking to diversify, or you’re toying with the idea of launching a new e-commerce venture, you may be wondering just what it takes to succeed. There is no universal blueprint, but this guide should ensure you get off on the right foot.
Take time to get your launch just right
You wouldn’t invite guests, buyers and journalists to have a nosey at your new shop if it wasn’t completely ready, so don’t make the same mistake with your online store. You only get one chance to make that all-important first impression, so take your time and make sure everything is perfect before your store goes live. If you’re not an expert when it comes to design, it’s well worth seeking expert advice. Aesthetics are so influential, especially in the world of retail, and an experienced agency such as avexdesigns.com can help you design a beautiful site that will appeal to customers and ensure you make the right impression every time. You don’t want to pour blood, sweat, and tears into a venture and then receive negative feedback because you’ve rushed into getting your site online.
Put yourself in your buyer’s shoesUser experience is crucial in this day and age. If your site or store isn’t providing customers with a positive experience, there’s every chance that they’ll start looking elsewhere. Take a walk in your buyer’s shoes, test the site, and evaluate its performance. If there are issues, address them swiftly, and look for areas that you can improve. It’s wise to think about what you would look for as a customer, and also to try and come up with original concepts that will set you apart from competitors. What could you offer that your rivals don’t? If you’re selling clothes, for example, you could provide size or outfit recommendations based on that client’s previous purchases. For more tips on improving customer experience, take a look at this article https://www.forbes.com/sites/shephyken/2018/04/01/your-best-opportunity-for-growing-business-the-customer-experience/#48b93d213a3e.
Analyze your performance continually
Even if you’ve had products flying off the virtual shelves, it’s imperative to analyze your performance continually and endeavor to make improvements. The world of e-commerce is an unpredictable one, and you can never take success for granted. Use analytic tools to monitor your progress, identify potential issues, and determine which elements of your strategy are working and which are falling short.
Get to know your customers
To succeed in any business arena, you need customers. If you have an e-commerce store, it’s incredibly beneficial to interact and engage with your clients. You can do this via interactive features on your website and by connecting with your customers on social media. Get to know your clients, ask them to leave feedback and reviews, and respond to queries and comments swiftly.
Identify reasons for lost salesIf you find that you have a large number of customers adding items to their basket and then navigating away from the page, try and identify the reasons why. Customers obviously like your products enough to put them in their cart, so why are they failing to take that crucial step and complete the order? Almost 70% of online shoppers leave items in their cart, and the figure is even higher for consumers using mobile devices. Common reasons for leaving goods behind include a complex or time-consuming purchase process, concerns about site security, confusion about returns and refunds and high delivery charges. If you’re aiming to improve your conversion rate, streamline the process so that customers can find and buy products within seconds, and consider using a guest checkout feature. Some people don’t have the time or the inclination to set up an account. It’s also a good idea to include an FAQ or a live chat feature on your site and to clarify delivery charges before the final checkout stage. You should also ensure that your store is secure and provide assurances that any personal data that is provided will be shielded in accordance with data protection guidelines.
E-commerce is a growing market, which has the potential to dominate for many years to come. If you’re thinking of setting up an online store or you want to start selling products or services on your website, focus on creating a positive experience, take your time to get the design and layout of your store just right, and interact with customers. Analyze your performance and take a look at factors, which may be preventing you from closing deals and converting leads.