Month: November 2018

Marketing is the inseparable twin of business, and it is safe to say that you can never be a great business if you are to remove marketing from your strategic plan altogether.

However, someone who is in good in business does not necessarily equate to someone who is good in marketing. Marketing is not the strength of every business owner, and the demands of marketing are not exactly the easiest of tasks. That is why most business people opt to rely on third-party marketing companies to carry out their marketing needs, and the saved time and effort will be dedicated to other important tasks.

The most common and highly effective marketing strategy is through search engine optimization or SEO. A good business owner should know how to choose an SEO company that will give the business its much-needed marketing needs. The trend nowadays in engaging your preferred SEO company into social media strategy. Such a strategy can give your business a significant boost.

Below are some of the ways that social media can help your social media strategy.

1.  You get more bang for the buck.

The difference between social media and a dedicated website is that social media is a free platform. You don’t have to allocate your budget paying for a domain and hosting and a lot of website elements such as themes and plugins. Instead of this, most of your budget will be utilized purely for your needs in advertising, publicity, and promotion. For a much lesser cost as compared to other advertising mediums, especially traditional ones, you get to extend your sphere of influence. This translates to reaching more individuals, increasing your audience, and growing your business further. Social media platforms also offer the most cost-effective options and the lowest of costs in advertising features specifically designed to deliver your content across its network.

2.  The popularity is unbeatable.

Almost everyone you know is on social media. Your family is on them, as well as your neighbor, your friends, your business partners, the mailman delivering your mail, and the thousands of people you cross paths with every day of your life. Whenever someone sits in front of a computer and hits the web browser, you can almost be sure that he or she will go to a social media site within the first sixty seconds. Everyone has at least one social media app installed on their tablets and smartphones.

This popularity is being capitalized by businesses to deliver advertising content. Much more people will get to see the ads, and thus much more chances of potential clients and customers. It would also be a bonus if your audience themselves will share your content with their friends outside of your circle, which is basically free advertising.

3.  The algorithms do the work.

The under-the-hoods of our social media platforms are state-of-the-art, and we need not be reminded of their sophistication. When you post your content, those thousand lines of coding and advanced artificial intelligence will automatically determine the best audiences to push your ad through. Identifying your most likely clients and customers based on their likes, interests, personalities, and profile will be an automated process, and you don’t need to get a headache every time you think about whom to advertise to.

Search engine optimization is a common marketing tool used by businesses to acquire a competitive advantage. It is an effective marketing strategy given the right expertise and adequate resources. You can opt to perform SEO for your company or hire a professional to do it. The use of social media as a marketing platform has increased over the years because most people are becoming conversant with it. Companies use social media as a fast and effective approach to create brand awareness and meet customers’ needs. You should consider social media when performing SEO for your company for the following reasons:

1.Building Brand Awareness

If you are wondering how to choose an SEO company you can trust to drive up your site’s ranking, go for the one that will strive to create awareness through facilitating the means to expose your brand by offering you a solid social media presence. It becomes easy for the user to get a list of the top ranked SEO companies on any search engine. Your target audience will be able to find you and engage through a series of questions. The search traffic of your brand on social media can help to increase the number of clicks and boost your brand awareness, which is essential for growth.

2.Social Media Platforms Are Search Engines Too

Initially, users would search for content on common search engines such as Bing and Google. This trend has shifted over the years with increased use of social media. Many companies are using social media to create awareness and attract customers. It becomes easy for users to research for company related content on any of these platforms. It is important for businesses to consider social media as a platform for SEO alongside the initial search engines.

3.Social Media Links And Clicks

Different social media platforms allow users to promote their business products under their provision for sponsored posts. Users pay a fee for their post to reach as many potential customers as possible. They will often provide a link that will redirect you to the initial business page. You get more traffic and lead with every click you get on your post. This is an SEO approach to market products on social media.

4.Ranking Connection Between Various Search Engines And Social Media Platforms

When a company’s content is ranked top in search engines such as Google, it is a good sign that it is doing well. Nowadays, when you search company’s profile on the common search engines, its social page such as Instagram is shown in the results. It indicates the relevance of social media influencing SEO.

5 .Increased Visibility

The primary goal for SEO marketing is to increase the visibility of a company’s content. Social media platforms are a good approach to ensure that your content reaches a wide coverage. Social media adds a drive to your SEO intent. You might not use the platform for promotional purposes through the sponsored posts, but the consistent provision of authentic content will increase visibility. You might not get to a high rank, but your followers are likely to share your information with others hence promoting growth.