Month: March 2021

Business Growth 101: The Ultimate Guide to Growing Your Hospital Business

Published by Will Chatham on 3/30/2021

Yearly, new professionals are entering the Medical Business, and it has become among the most competitive industries. Healthcare being a basic need, the population will always require dentists, pediatricians, chiropractors to join established entities. Launching and growing a business in the medical industry is challenging, considering it isn’t easy to inspire people to visit a healthcare facility. However, a proper strategy can help you market your brand and grow patient entry in the following ways.

Create a receptive website

Patients are always looking online for a suitable hospital that will give them the services they need. The only way for these patients to find you fast before your competition is through a responsive website. Ensure that patients get as much information as possible about your hospital business from the website. Focus on optimized content that highlights essential information on how you care for the patients and preventive care for them together with their families.

Enhance your social media presence

Close to the entire global population is on social media, from LinkedIn, Instagram, Facebook, and Twitter. The population is going online, and the best way to make people aware of your hospital business brand is by getting onto these virtual spaces and engaging with people. Creating attention-grabbing posts and being on the news feeds is what keeps consumers aware of your services. Social media presence also establishes trust when potential clients see the human side of your hospital business. Engage with potential clients through comments, responses, and reviews.

Invest in automated operations

Hospitals have many procedures and operations that can stress patients and medical personnel if not completed fast and accurately. Make everyone’s experience easy through automated hospital software for storing data from patient registration to their discharge. One of the stressful areas for most patients is health insurance management in terms of making claims and getting settlement by the hospital. Using RCM solution for healthcare organizations can make you more reliable and take off the burden of dealing with insurance management.

Expand your services

Bringing in professionals from different medical fields is ideal, but you also need to look at your community’s needs. The majority of patients who come into your hospital are those from around your locality. If you realize there’s a niche, expand your services to cater to it. This way, patients don’t have to look further to acquire that particular service.

Wow your patients

Marketing alone cannot grow your business; what you say has to correspond with your actions. You can only wow clients by giving them the care they deserve. This way, you establish trust and loyalty within the patients. Loyal patients not only keep coming back for more services, but they also brand your business to potential clients. Get your operations team to ensure every patient who calls or walks in through your hospital doors gets a memorable experience. The best way to do this is to understand exactly who your patients are and what they want. To accomplish this, it’s a good idea to engage specialist data engineering services that will give you more insight into your target market. In this way, you can wow your patients by giving them exactly what they want and need.

Bottom line

Everybody needs healthcare, which means hospital businesses will always be a necessity. However, to make your hospital business viable, you must look into your community’s needs and expand services to cater to them. Business software can enhance efficiency and will wow your patients with an exceptional experience. It’s also vital to increase your presence online through social media engagement, have a responsive website, and automate operations.

Here’s How To Keep People Returning To Your Business

Published by Will Chatham on 3/11/2021

In business, it’s not enough to get a customer to buy once. Instead, you need to make sure that they keep buying from your business and that they are loyal to your brand. This naturally means that they need to be willing to explore your website multiple times. One quick search is never going to be enough. So, how can you keep your customers coming back for more? Well, there are a few possibilities that are worth exploring here.

Think About The User Experience

First you need to make sure that you are thinking about the user experience. In other words, you will have to check whether customers are enjoying visiting your site. User experience metrics and KPIs will help you get a handle on how you are performing here. If there are issues with these measures, then you’ll need to make improvements. Be aware that consumers can be very fickle and even the smallest thing could throw them off. That’s why A-B testing will be essential. With this testing you can change little details about your site and see if it improves things for your customers.

Look At Remarketing

It could also be worth exploring remarketing. This can be useful if you think you missed a sale the first time a user visited your site. With remarketing a cookie will attach itself to the user’s web browser and follow them as they continue to search online. It will then show them ads of products or services that they were interested in when they were exploring your website. It’s a great way to tackle the problem of the abandoned shopping basket that plagues numerous businesses.

Utilize Event Marketing

Planning an event to generate new interest in your business is an excellent way to get new customers and have existing clients return. Hosting events for customers is an added bonus that goes over and above only offering your products or services. The competition is so tough in the current market that if you are not going the extra mile to retain customers, you might be giving them up to the competition.

Events don’t necessarily have to be physical; they can also be virtual experiences. Host webinars, lice Q&As with experts in your industry, or seminars to lure your customers in. When hosting a physical event, for example, a new product launch, you need to market it through social media channels and use word-of-mouth to get the message to your customers. Invite influencers and thought leaders in your industry to attend and talk about the event; they can help spread awareness about your event even further. Proper planning for an event is crucial to ensure its success. Make sure you have the resources available, whether that’s hotspot rental services or additional staff members, to help ensure the success of such an event.

Event marketing will build customer loyalty and demonstrate your expertise in the industry. This will encourage repeat customers. Customers often attend events for information-gathering purposes, which allows businesses to acquire valuable insight into their customers’ needs and interests that can be used for future business decisions.

Consider More Content

A big part of what keeps customers coming back to any website is value. You have to make sure that you are providing customers with the level of value that they expect from your business. Content is a great way to do this because it gives customers the information that they want or need. Content doesn’t have to be useful, it can be entertaining. You just need to make sure that it appeals to your specific target audience and makes them feel as though you are paying attention to their needs.

If you are struggling to deliver enough content for your website, then you can think about hiring freelancers. You just need to make sure that they are following a brand style guide. You should also consider setting up a content publication schedule so there’s always something new on your website for your users.

Make It Fast

Finally, you do need to ensure that your website is loading quickly. These days, customers aren’t interested in waiting around. If your page takes more than a few seconds to load, you can guarantee that they will go elsewhere.

We hope this helps you understand some of the key ways that you can guarantee customers constantly return to your website. In doing so, you can make sure that you get the number of sales in your business that you need.

Take Care Of Your Screen Eyes

Published by Will Chatham on 3/10/2021

Eye health is so important. Most of us stare at screens for hours on end every single day. This can lead to eye fatigue which makes us feel tired, and adds to the sensations in our eyes, such as stinging, burning, itching or tiredness. If you wear glasses, you may have found that this helps but sometimes it doesn’t. You may need to get another eye test to ensure that you have the right lens. In addition to this, you should also consider looking at National Vision Administrators for choosing the best pair of glasses.

My eyes burn, why is this?

Burning eyes is a common problem that many ophthalmologists face. Many patients describe feeling blue in the eyes, a small bone or foreign body stuck in the eye cavity, a burning sensation in the eye, red eyes, sensitivity to touch and swelling. You may have read on the internet that screens can also cause this problem. There are several factors that can cause a burning sensation in the eye.

Dry eyes – Dry eyes are caused by insufficient production of tears, or the tears are not of sufficient quality – they are watery and do not contain enough fat (referring to tears whose function is to moisten the eye and not to tears that fall as an expression of an emotional response).

Ocular Inflammation – Inflammation can damage the conjunctiva and membrane that covers the eye and cause burning in the eyes. It is usually a viral infection but sometimes the source of the inflammation may be a bacterium. In this case the disease will be more severe and the treatment more intensive and may include antibiotics.

Allergy – The causes of many allergies – cat and dog fur, feathers, rashes, air pollution, exposure to chemicals and of course nutrition. An allergic reaction of the body may develop into eye inflammation.

Hormonal changes – Pregnancy, adolescence, menopause or any other cause of changes in the level of estrogen and progesterone in the body can be manifested, among other things, in burns in the eyes.

Smoking – Among the other harms of smoking to the body are also a number of eye problems, including stinging eyes. The body develops an allergic reaction to nicotine that is expressed in the same burn in the eye.

Contact lenses – Prolonged use of contact lenses impairs the oxygen supply to the cornea and reduces its sensitivity, which lowers the amount of tears produced in the eyes – hence the burning in the eyes.
This is why it is important to get regular eye tests to ensure that you are doing all that you can to keep your eyes in their best health. Blurry eyes and tired eyes can lead to feeling anxious, exhausted, irritable and stressed. This is not good for our health. Therefore, take regular breaks, focus on objects in the distance in between looking on the screen and also bathe your eyes when possible. Resting your eyes is also important; and if you have had headaches because of blue light, you should consider looking at glasses to block this light out.

Landing A Top Job As A Software Developer Made Easy

Published by Will Chatham on 3/8/2021

Software development is arguably one of the most underappreciated jobs in modern society. Everyone is used to seeing the finished product, enjoying various apps and websites, but nobody ever thinks about the effort that goes into them. In fact, most instances where software developers are given any notices is when there are bugs! So, the only attention they receive is largely negative.

Still, this shouldn’t distract you from the fact that a career as a software developer can be very rewarding. The job is well-paid, and you get the joy of bringing something to life and seeing thousands – maybe even millions – of people using it. Consequently, it’s become a very competitive career, with loads of people choosing to look for software developer jobs. As such, you may worry that you’ll be unable to land a role – but we can change that. This post will reveal some steps you should take to boost the chances of landing a top role as a software developer!

Develop numerous skills

Software isn’t the only thing you should develop – your skills and knowledge should also be considered. When people gain software development qualifications, it doesn’t mean they automatically know all the different programming languages and technical things out there. Often, you have to do some additional studying to learn more and develop your technical expertise. Signing up for things like a Python bootcamp can help you learn about a very important programming language. Think about the other common languages and systems used, and ensure you’re an expert in all of them.

As a result, this makes you far more desirable as an employee. Companies will be keen to hire you as they know they can count on you to work across various platforms depending on their needs. Being a jack of all trades is certainly a huge advantage in the software development world!

Create a portfolio

It’s fairly safe to assume that most of you will have some semblance of software development experience, right? Either you’ve had some jobs before and want to advance your career, or you might have studied it at university. In either case, you’re bound to have projects that you can use in a portfolio. Even if you’ve never had a job, most software developers need to come up with a project before they graduate!

If for whatever reason, you don’t have any projects – or you have hardly any – you should start making them. All you have to do is develop some small apps or websites, showcasing your talents. Then, you can use these to show prospective employers when applying for jobs. It is the single best way of showing off what you’re capable of. They can see examples of your work, speak to you about them, and see just how talented you really are.

Don’t aim too high, too soon

Yes, getting a top job as a software developer is your dream. However, you can’t aim too high, too soon. One way to ensure your dream is fulfilled is by settling for a slightly worse job, to begin with. It won’t be your dream role, but it helps you gain some very valuable software development experience. Again, this links to the previous point as you can now generate things to add to your portfolio, which will serve you well in the future.

Furthermore, think about it from a different perspective. You can find jobs as a software developer that act as a stepping stone to help you go out and find better jobs at better companies. Or, you can get a job at a company where there’s a clear path of progression. You may start low on the ladder, but you have the chance to climb your way further up. Give it a few years and you might reach the top!

Develop your people skills

Yes, yet another thing for a software developer to develop! Believe it or not, but people skills can be a real dealbreaker for many employers. You assume that life as a software developer is spent in front of a screen working with loads of numbers and codes. Well…it is….but that’s not all that you do! There will be many instances where you have to interact with other people – your software development team, managers in the business, clients, and so on. Having good people skills means you can handle these interactions very easily, clearly getting information across and working as a team.

People skills are especially important as clients and business executives might not have a clue what you’re dealing with. If they want updates on projects, you need to be able to explain things in simple terms that the average human understands. It’s all about learning to separate yourself from the world of software development and connect with others at their level. Otherwise, there are loads of instances of developers coming across quite nerdy or looking down on others that don’t understand software development.

Focus on your strengths

Finally, you have to learn how to approach interviews and resumes as a software developer. The worst thing you can do is lie about your skills. The second worst thing is to make it seem like you’re more experienced than you are. Many people will try their best to include every skill under the sun on their resume, acting as though you have a good understanding of it. Then, it gets to the interview, and you flop because you’re asked questions about things you’ve acted like you’re an expert on, but really you have a very basic knowledge.

The simplest way to avoid this? Focus on your strengths. Think about what you’re best at, and shine the light on this. It makes it so much easier to put together a solid resume and cover letter, and it translates into much better interviews as well.

If you give these tips a try, you will find it easier than ever to land a good job as a software developer. It might not be your dream role just yet, but it will help you get there in the future!

How You Can Use Your Art To Make A Big Difference

Published by Will Chatham on 3/3/2021

Art in any form is a brilliant way to express yourself and let people know how you’re feeling and what you think. It’s also a great way to make smart observations on the world we live in. This is why so many people can take a piece of art, whether it’s a song or a painting, and give it their own meaning. One song can mean a lot to different people for entirely different reasons. If you want to have an impact on people with your own artwork, here are a few pointers that could help you.

Figure Out What Your Values And Beliefs Are

If you’re going to make a difference with your artwork, even to one person, you need to figure out what your values and beliefs are. What upsets you? What makes you happy? What are you passionate about? Where do you see injustice? All of these questions are a great way to find what matters to you and can help you to find unique things to create. It doesn’t matter how big or small – if you find something personal to you, you can create a striking piece of art that can resonate with others on a deep level. Usually, the more specific you can make it, the better.

Stay Up To Date With Goings On

Staying up to date with the news and what’s going on can give you new things to comment on in your artwork. You can input your observations into the latest citizen request software and make a difference that way, but don’t underestimate how much of a difference your unique viewpoint can make via your original artwork.

Create Art For Charity

You could create artwork especially for charity. You could give it to them to auction off, or give 100% (or a large percentage) of the proceeds to them. Pick a cause that matters to you and make your artwork relevant.

Drop The Need For External Validation

Create art for yourself first, others second. Drop the need for external validation – as hard as that can be. External validation can be a good motivator and give us a bit of a high, but internal validation is far healthier and will keep us going for longer. Plus, we’re less likely to get put off if we don’t get the feedback we deserve.

Think Outside of The Box

Think outside of the box. Art can be anything you want it to be. You can send a message in any way, shape, or form. It could be a demonstration, the way you dress, or a bit of graffiti.

Remember, putting your artwork out there is an incredibly brave thing to do. So many people stop themselves from doing this, as it’s almost like showing people a piece of your soul. Once you overcome this, you’ll feel liberated. Just remember, once it’s out there, it’s out of your hands. You can’t control how people will react to it, or feel about it. Just keep on creating, keep on putting your work out there, and keep on finding new ways to express yourself!

Maintaining Your Rights As A Web Developer

Published by Will Chatham on 3/3/2021

Being a web developer can come with a lot of challenges. Not only can it be hard to find work, but it can also be a challenge once you do, with many clients undervaluing the crucial work that professionals in this field do. Unlike something tangible, code can easily be ignored when it comes to figuring out who needs to be paid, and this makes it crucial that web developers have tools in place to protect their rights. To help you out with this, this article will be exploring some of the key steps that you should always take when working on a web development project on a self-employed or freelance basis.

Work With Contracts

It can be all too easy for ideas to become mixed up and confused on large web development projects. Your clients may expect more than you initially agreed to do, and this can make it hard to get the money you’re owed. Thankfully, contracts can solve this issue entirely, providing you with a way to keep yourself safe while also keeping your clients happy. There are loads of tools around the web that can be used to build basic contracts like this, and you shouldn’t need any legal help when you are making a simple contract. Of course, though, large jobs will always benefit from some professional support.

Protecting Your Source Code

The code you write is your most valuable resource, and this is something that you need to protect when you are selling it to someone else. Many businesses work hard to make sure that they always have access to their tools, and this makes escrow very important to developers, but what is software escrow? This process involves having your code stored by a third-party company that will only realize it to your client once they have had approval from you. This keeps you safe in case the company decides not to pay you, while also keeping your source code safe in case anything happens to you.

Maintain A Backdoor

Maintaining a backdoor is very important when you’re developing a live application for someone. You may not be able to use escrow in this case, but you can still make sure that you are able to maintain control over your systems if things go wrong. This can be made legal by including it in the contract you write, but you should always make sure that your client is aware of this action. Of course, if your tools are running on their servers, you will need to make sure that you have permission to perform actions like this.

With all of this in mind, you should be feeling ready to take on the challenge of maintaining your rights as a web developer. This process can be difficult, and a lot of professionals end up losing money when they don’t take the right steps to keep themselves safe. Of course, though, you have everything you need to achieve this in front of you.