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Effective Ways To Use Technology In Business

Technology is benefiting more and more businesses nowadays than ever before. There are plenty of advantages to using technology and companies of all sizes and industries should be looking at technology to help run their businesses more efficiently. Here are some effective ways to use technology in business.

Use Social Media To Reach Customers Globally

Social media is a very powerful tool when it comes to marketing and sales. There are a variety of social media platforms now that businesses are using to grow a following not just nationally but internationally. With users all over the world, people are using social media as a way to connect and find new interests. This is a great opportunity for a business that wants to branch out and possibly take on a global market. It is now more difficult to grow your following, so having the right individuals or team to solely focus on the social media side of the business is crucial

A business looking to use social media should do some research into what platform would work best for them. Twitter is more a newsfeed whereas Instagram is a visually stimulating platform, ideal for those who use images to sell their products or services.

Promote With A Website

Having a website is a must-have for every business as that’s how many potential clients or customers check out a new company that they’ve just come across. A website is also the place where a business fully owns the content that they share. The website should be high-quality, well designed and has an easy to navigate layout. There should also be a contact page and links to social media pages. This gives anyone who’s visiting the site, plenty of ways to contact the business through their preferred line of communication. Having a website boosts a company’s legitimacy as many find it strange if a business doesn’t have an online profile.

Monitor Projects With Digital Analytics

When it comes to monitoring the success rate of a project or campaign, the data received isn’t as accurate or detailed as it is with today’s technology. There’s now online analytic software like Google Analytics which gives a detailed breakdown of your website is performing. It’ll give information on your visitors, how long they engage on a page, their demographics and interests. Social media platforms are also offering the same thing, and this is providing businesses with an opportunity to fine-tune and tailor their product or service so that it hits the target audience even better next time.

There’s also plenty of other systems available that help achieve success much more easily, like Spiro for example. Spiro offers AI-powered reports to help organise contacts, reach more prospective clients and close deals.

Streamline Finances With Software

When providing invoices and tracking expenses, sometimes there can be delays or simply cases of human error where certain finances get forgotten about. However, using one simple piece of software can help streamline all of these avenues of finance so that fewer mistakes are made and it’s all conducted within a professional realm. Most of these interfaces can be controlled via computer and mobile, so it also gives you the opportunity of managing finances on the go.

Productivity Management

Productivity within the workplace can also now be monitored thanks to project management applications. This is great because it means that no one can get away with not pulling their weight. Everyone in a team can see what everyone else is doing, and that’s also great for keeping communication clear, rather than mistakes being made because not everyone was on the same page. A project system is great for those working in teams and will hopefully keep productivity levels constant.

Improve Your Security

As more of us get on board with technology, there also becomes more of an opportunity for scams and cyber attacks. For any business, this can be dangerous, especially if they’re dealing with confidential information. Protecting your wireless networks with passwords, encrypting files and having a solid security system in place for your servers and network is crucial. This is something that should always be monitored and looked at to improve. As technology improves and advances, so do those individuals who seek to cause major damage to companies

Technology has now become very dominant in all aspects of our lives, and without it, the opportunities for success may not be as widely available as they are now. So don’t be afraid of using technology in business, it could end up benefiting you hugely.

Nail Your Next Presentation With These Killer Tips

You never know when you might be required to make a presentation, so it’s always worth having a few great tips and tricks up your sleeves ready for when the next one is sprung on you. Your manager might ask you to prepare a presentation to give during your next team meeting or in the coming pitch to a client. Some employers even get applicants to create a presentation to present in their job interview. It’s also regularly asked of students in high school and college, and a portion of their final grade in a subject might rest heavily on their presentation skills.

So, as you can see, it really is worth brushing up on these skills if your current presentation skills are fairly weak. To get started, you might want to use a few of these useful tips.

Make Your Slides Look Great

First of all, you need to make sure that your slides look amazing. If they look quite plain and dull, then your audience might get bored of them pretty quickly. There will be nothing intriguing about them that will make them want to read all of the content on them. It’s easy to brighten up your slides, though. Reading The 78 Best Free Google Slides Themes will give you an idea of the kinds of themes you can use to make the slides look as entertaining or professional as you need them to be. Make sure you stick to the same color scheme on each slide, as using too many colors and patterns could make them look very messy and there may not be much flow between them.

Follow The 10-20-30 Rule

Have you ever heard of the 10-20-30 rule before? This was devised by Guy Kawasaki, who is something of a presentation expert! It basically means that there should be no more than ten slides in your presentation; it can’t last for more than twenty minutes, and the font that you use shouldn’t be smaller than thirty point. This will help you get to your point quickly, without including any information that isn’t really necessary and might end up boring your audience.

Add Some Humor

One surefire way to keep hold of your audience’s attention is to add some humor to your presentation. Even if it is a professional presentation for work, you should still try to keep it light by adding a few jokes throughout. You might even want to add some to the content of your slides for your audience to read themselves. If you do add enough humor, you should find that the audience end up on your side quickly and will be a lot more open to what you have to say. That will also help you relax as well, as knowing that the audience like what you have to say should help remove some of your original nerves.

Concentrate On Your Main Message

It can be all too easy to end up waffling about matters and topics that aren’t all that related to the main topic of your presentation. Make sure you don’t do that, though, as this could be very distracting for people watching your presentation, and their minds might start to wander elsewhere. So, whenever you are speaking, make sure that it is only ever about the main message that you want to get across in your presentation.

Tell Stories

It will always pay off to try to appeal to your audience’s human side, and the best way you can do this is to tell some stories and anecdotes. People love listening to stories and they will connect with you a lot more than if you simply read out facts and statements. One way to use stories in your presentations is to use some real-life examples. Just make sure that they are related to the topic of your presentation, though, or else they might seem pointless to your audience.

Don’t Force Your Gestures

Using body language throughout your presentation will help you come across as very relaxed and natural. Some people try and force some gestures to try and come off as feeling relaxed when in fact they are actually quite nervous. This will only make you look even more nervous, so it’s best not to force anything and instead just let yourself make your regular natural body language and hand gestures.

Hopefully, all of these tips will help you do a good job of your next presentation. It could help you get a new job, promotion, or sign a new client!

5 Tips to Finding the Ideal Working Space in Long Island

Although, nowadays, most people operate their business from their homes, research shows that customers tend to have more confidence in businesses that have a brick and mortar shop that is outside of the home. This is because it’s easy to get in touch with such businesses when you have a burning need. And as an entrepreneur, having an office puts a statement that you are serious about what you do. Besides that, it guarantees that you will enjoy working in a cool environment that’s free from disturbances and have enough space for keeping your tools of the trade. However, finding an ideal office space for rent can be a huge challenge, especially if it’s your first time. This is because you don’t know what to look for. Here is a list of things to consider when looking to find offices in Long Island.

1. Location

When it comes to setting up an office, location is everything. In fact, the location that you go for will definitely determine how your business will perform. You should actually narrow down to a strategic location. An ideal office location is one that’s within a city so that your clients don’t have to drive for many hours to reach you. You should also make sure that the area where you will have a has a reliable transport system. This is because you can’t be sure that all your clients will use their cars when coming to your office. Besides that, you have to consider the other businesses that are in that area. For best results, it’s advisable you rent an office in an area that’s known in majoring in your niche market. That way, you will have higher chances of being seen by clients that visit other similar businesses in the same office block.

2. Size

The size of an office plays an important role in determining how comfortable you will fee. At the end of the day, you want to pick an office space that’s neither too small nor large. If by any chance you pick a small space probably because you don’t want to have time for doing a thorough search, you will have an office that’s congested, meaning you will not have enough space for all your equipment. On the other hand, a bigger space will make your office look empty. Such a problem can be avoided by approximating the size of the office by measuring every square foot that you might need for keeping all your stuff including furniture and computers.

3. Price

The price of office space is usually determined by location and size. If the space is small, you will definitely be charged much less rent than someone who takes a bigger space and vice versa. Besides that, offices that are located in prime locations normally cost more. But that’s not a problem. Before occupying any working space, you should first ask yourself whether you will be able to afford the listed price without hurting your finances. It actually depends on the profits that your business is currently making. However, don’t make your decision based on projections because you can never be sure whether your venture will thrive in the new location. In addition to that, you should consider asking for a discount because everything including rent is negotiable. If an office space has been vacant for too long the landlord will be desperate to have some tenants. Take advantage of such desperation to ask for a discount.

4. Accessibility

People generally like visiting offices that are accessible. Such offices have infrastructure that make visitors feel at home. Some of the things to look out for include elevators, grilled staircases and parking yard. Assuming that your office will not be on the ground floor, it’s advisable you pick a block that’s served by an elevator round the clock. Keep in mind that some of your clients might be using crutches or a wheelchair. In addition to that, you should rent an office in a place where there is ample parking space for your car and those of your clients.

5. Consult a Tenant Broker

Tenant brokers usually know a given area like the back of their hand. They can therefore help you find an office space for rent within a short period of time. And since they have been around for many years, they definitely know the best offices in town that are tailored to meet your needs. Besides that, they know the landlords that are a pain in the neck and those that are cool. They can therefore spare you from the trouble of renting an office space that’s not close to what you really need. The good thing is that they will not ask you to pay them because they are usually paid by the landlord.

Your ISP May Know You Better Than Your Mother: How?

They say your mother knows you best. After all, she’s been with you right from birth to adulthood. I, however, dare to disagree with this well-known fact by stating that ISPs might know you better than your mother. The question is, how? Before I get into the technical nuances, let’s start with the basics.

What is an ISP?

ISPs, or Internet Service Providers, are corporations or institutions that provide internet services to customers at a fee. They give all kinds of internet access be it DSL, dedicated high-speed interconnection, dial-up, cable modem or any other connection.

How Do ISPs Work?

The working of an ISP is quite simple. When you want to access a site on the internet, the browser of your access device converts the domain name of the said site into an IP address which is sent to the ISP, usually by a router. Your ISP will then convey your access request to the ISP of the site you intend to visit. The ISP of the site sends back a link through which you can access the site. ISPs can also pay other ISPs (upstream ISPs) to offer internet connectivity which usually has a more extensive network than your ISP.

Data and ISPs

Now that we are up to speed with ISPs, we have the hot button issue, that is, your data and ISPs. Are ISPs collecting your data? Are they spying on you? Can they provide your browsing history data to law enforcement/government? Can they sell your data to third-parties? Is there any way you can protect your data? A simple answer to all of the above questions is Yes, but it’s much more technical than you think. Let’s break it down for you.

First things first, your ISP has access to all the data you transmit or receive through the internet. With all this access, they track and monitor said data to observe how the information is being used, to provide security against cyber-attacks and to prevent the abuse or misuse of data. The service providers can, therefore, tell what sites you visit, how often you visit these sites, frequency of visits, and the duration you spend on the site. To be on the safe side choose a VPN service to encrypt your connection and protect your privacy. Check this review of Private Internet Access for a start.

Visits to unencrypted websites are akin to a data gold mine for the ISPs since it is in these instances that the ISPs get the most data from users. Unencrypted sites use Hypertext Transfer Protocol (HTTP) which is unencrypted as opposed to the much more secure Hypertext Transfer Protocol (HTTPS).

To put it simply, when you visit an unencrypted website, your ISP can view the full content of the site on visits and the complete URL. This is alarming, seeing as research confirms that 8 out of 10 lifestyle websites are unencrypted. The solution to this problem should be fairly straight forward – a transition from unencrypted to the more secure HTTPS. Well, not entirely since all third party associates and partners on the site must support HTTPS. For your reference, addresses of sites prefixed with ‘https’ mean that they are secure. Secure sights prevent the ISP from accessing the full content and or URL of the site in question. ISPs have been known to collect data, and over time create a detailed profile of someone’s internet activity.

In most cases, ISPs can’t be compelled to share the data they have collected over time on an individual, though it is common practice for some to sell data to advertisers and other third parties. In the US for instance, the law allows ISPs to share non-identifying data.

How Can You Protect Yourself?

Now that we have covered the nuances of ISP data dealings, a salient query is: do the subscribers of these ISPs have any way to protect their data and internet activity? It is noteworthy that private browsing features like incognito browsing don’t offer much respite as the ISP can still access one’s data. Google provides excellent add-ons, as does the EFF, that automatically convert HTTP to HTTPS in your web browser.

The magnum opus of internet security remains the VPN services. What VPNs do is they encrypt your internet traffic and activity, hence preventing your IP address from being accessed by anyone. With some of these VPNs, the user might incur additional charges, especially subscription-based VPNs. This is, however, a small price to pay for protection from over-ambitious ISPs.

Conclusion

Mothers are an embodiment of love, resilience, and most importantly, safety. ISPs on the other hand, not so much. Sadly, the latter might have in their possession more information about you than the former. Take the necessary step to ensure the ISPs don’t compromise your privacy and security.

Protect Your Phone In These 3 Ways

For most people, their phone is pretty much a constant companion throughout their daily lives. But if you are keen to make sure that you are going to be able to keep it as such, then you need to know that you are looking after it properly. Most people don’t really think too much about how to protect their phone, but it is something that all of us could benefit from looking into to some degree. As it happens, there are a lot of things you can do to make sure that your phone is truly and fully protected, and in this article we are going to take a look at just a few of them. Here are three of the best ways in which you might be able to ensure that you protect your phone as well as possible.

Track It

One of the biggest concerns with phones is that they can get lost. When this happens, it can be a surprisingly disastrous affair. For most people, it will mean that their life will be significantly uprooted for a while, and you will at the very least have to worry about trying to find it again as soon as possible – or replacing it, should it come to that. One of the best solutions for this particular problem is to find a way to track your phone, which you can now do easier than ever. So long as you have some Gadget Trackers attached to it, you will always be able to find it, no matter how far it has gone. You might not always be in a position to retrieve it, but you can at least know where it is – and more often than not, it is pretty close to home anyway, and you will be able to find it and get it back – which could save you a huge headache.

Cover It

You should also think about getting something for the screen, so that you don’t have to worry about it becoming scratched. This is important for a number of reasons. Most of all, you will be able to keep its value fairly high, which could be important if you ever hope to sell it on after you are done with it. But it will also mean that the usage of it for you personally is much better, as you won’t be having to worry about scratches and cracks and so on. You can easily get a screen protector these days, and it is definitely a good idea to get one – along with a case too, for some added extra protection.

Insure It

You never quite know what is going to happen to your phone, so insuring it is often one of the best things you can do. If you insure your phone, you should find that you are able to have more confidence and less worry surrounding it, and if nothing else that makes using it much nicer. Of course, you should shop around for an insurance policy which you feel is actually going to work out well enough for your purposes.

The Effects of Social Media on Mental Health

While social media is a bridge to greater connectivity and community, studies have often shown just how damaging it is for mental health. The rise in anxiety, depression and eating disorders have risen significantly and contributes to other negative feelings such as loneliness, jealousy and stress. Ultimately, reliance on social media had lead to people feeling more and more unhappy

Being active social media presents a number of challenges, such as online bullying, toxic comparisons and the increasing inability to socialize in the real world. Read on to learn more about the effects social media has on mental health.

Rise in depression and anxiety

A study by The University of Pittsburgh School of Medicine found that the young adults who spent a lot of time on social media were more likely to report sleeping problems and symptoms of depression. Those who experienced cyberbullying on social media saw an increase in feelings of depression, anxiety and suicidal thoughts.

Frequent social media users also have a tendency to make comparisons about physical appearances, vacations and successes, even though only the highlight reels are presented on social media. This leads to the belief that everyone else’s life is better or cooler than the user’s, when this is in fact a false reality. By placing their sense of worth based on how they are doing compared to others, they go down a social comparison spiral bound for depression and anxiety.

Negative body image

The need to get “likes” on social media for validation and approval leads the user to engage in risky and unhealthy behaviours, including altering their appearances, to gain more interaction on their social media. A study by the University of Pittsburgh found that those who spent more time on social media had 2.2 times greater risk of developing eating and body disorders. Women in particular have been proven to feel worse about themselves and more dissatisfied with their bodies when scrolling through the Instagram of someone they perceive to be more attractive than them. When toxic comparison leads to body dysmorphia, depression or anxiety, it is important to reach out to healthcare professionals or a licensed therapist and get help.

False sense of socialization

Though a user may have hundreds to thousands of friends or followers on social media, it can contribute to FOMO, or fear of missing out, when a user sees their friends attending events or parties that they didn’t get to go to. This leads to feelings of loneliness, anxiety and jealousy. Having a lot of online friends or followers does not make up for deep, connected and meaningful connections that are needed for a fulfilling and healthy life. Real human interaction is key to knowing how to communicate well, learning empathy and compassion and is vital to good mental health. However, more people are engaged with online personas than real people.

The upsides of social media

Young adults who have difficulty face-to-face socializing or finding acceptance within their social circles benefit from the fast, easy and non-threatening nature of social media. Those from the LGBTQ community or who struggle with mental illness have also motivation and friendships through online spaces. It is empowering for them to find like-minded people who encourage their progress and support them through challenges which they would otherwise face in isolation

One of the keys to good mental health in this modern, fast-paced world is balance. Social media can be good for you and even helpful, but so is real-life friendships and engaging in the present moment. We may not need to quit social media completely, but by using less social media and disconnecting in moments of real human connection, there may be a decrease feelings in depression and ironically, loneliness.

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Marie Miguel

Contributor

Marie Miguel has been a writing and research expert for nearly a decade, covering a variety of health- related topics. Currently, she is contributing to the expansion and growth of a free online mental health resource with BetterHelp.com. With an interest and dedication to addressing stigmas associated with
mental health, she continues to specifically target subjects related to anxiety and depression.