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The Benefits Of A/B Testing In The Web Design Process

Website testing is a form of optimization that many businesses have not taken advantage of. A/B website testing allows you to compare two versions of your site, one with the element being tested and one without it. This means that you can see which version performs better in terms of conversion rates or engagement metrics. There are many benefits to this form of website optimization, including increased conversions and improved customer experience! Here are the major benefits that come from A/B website tests:

Increased Conversions

When an A/B test is done on your site, you will be able to determine what works best for your audience members. If the variation outperforms the original by a significant margin, then it should replace it immediately so as to not lose any potential conversions.

When you increase your conversion rate, you are able to bring in more leads and customers from your website. This is the ultimate goal of any business, so increasing conversions through A/B testing should be a top priority!

A More Responsive Site

A responsive site is one that changes its layout and design depending on the device that it is being viewed on. This is important because more people are now browsing the web using their mobile devices instead of desktop computers.

By making your website responsive, you are ensuring that everyone who visits it will have a good experience. A/B testing can help with responsive web design, so your site always runs seamlessly on all devices. Better navigation and overall functionality ultimately mean that the customer experience is better. This can also help you reduce your bounce rate.

Increased Engagement

If you are able to increase engagement on your website, then you will be more successful in retaining customers. This is done by keeping people on your site for longer periods of time and getting them to interact with your content. It also means encouraging people to leave comments and share your content on other platforms.

A/B testing can help with this by identifying which elements are most engaging to users. Once these have been determined, you can focus on creating more content that is likely to result in higher engagement levels. A/B testing makes it so much easier to track engagement and pinpoint which elements of the site are driving that engagement.

Better Security

One of the benefits of A/B website testing is that it can help to improve your site’s security. This is done by identifying vulnerabilities on your site and patching them up as soon as possible.

By having a more secure website, you are protecting your customers’ information from being compromised. You also avoid any potential damages that could be caused by hackers. Website security is a key concern for all businesses, and this is one of the best ways to manage it.

As you can see, there are many benefits to using A/B website tests! Not only will your conversions increase, but your customers will have a better experience overall and your site will be safer. So, if you are building or redesigning your site, make sure that you use A/B testing.

5 Tips for Optimizing Your Business Technology Without Spending a Fortune

With new technology coming out what feels like every day, it can be tempting to feel like you have to budget for the latest and greatest to keep your business relevant. Before you pull out that company card, make sure you’ve done everything you can to optimize the technology you already have. Consider these five places to start:

Assess your current systems

Just because you heard about some amazing new piece of technology at a networking event for business owners, you don’t have to run out and buy it right away to keep your competitive edge. There is no one-size-fits-all IT solution for every company, and to find out where you can improve, you need to conduct a thorough assessment of your current systems and IT infrastructure. 

Once you’ve identified bottlenecks and pinpointed areas where there is considerable room for growth, you can start looking into solutions, programs, and technology that can help boost your growth to where you want it to be. 

Optimize what you already have

Because technology changes so quickly, even companies that are only a few years old may find themselves with many more additions to their IT setup than they ever envisioned. As you add more components, some may become redundant, while others may still have potential but are metaphorically just collecting dust. 

Where cloud infrastructure is concerned, make sure you’re not running it 24/7. If you’re only really using it during a certain time period, only run it when it’s needed. 


Whether your business is big or small, if you haven’t looked into automation, you’re making a big mistake. Any kind of repetitive task can be automated, whether it’s marketing, leads, sales, or even customer service. 

Automation also allows you to see all processes on a single dashboard, giving you control over each component and allowing you to see work in real-time. In addition to speeding up these processes and eliminating the chance for human error, automation frees up time for you to spend more resources on the problems that can’t be solved by a computer. 

Use PAX integration

Instead of throwing out technology that works just fine to get the latest POS system, consider spending that money on a software development kit for PAX integration. Whether you work in the restaurant industry or retail, PAX perfectly complements POS software. 

All you need is a POS app on your device and you’ll be able to customize your payment options for your clients however you’d like. Plus, if your needs change down the line, you can easily alter your software. 

Start making e-commerce sales

If you don’t have an e-commerce site for your business yet, this is undoubtedly where you need to spend your money. Of the plethora of reasons why a high quality website is important, a seamless online experience for both loyal and potential customers is essential to making e-commerce sales. 

Whether your website just needs to be spruced up or it needs a full overhaul, it may be worth hiring a web design and SEO company to get the job done right. A website that attracts new customers and is easy to navigate will boost your sales big time.

Data Breaches Are A Huge Concern For Businesses In 2022

There is no denying that businesses have a lot to be concerned about in the current day and age! We are still battling the impact of the pandemic, and this has had a severe impact on lots of companies around the country. However, it is not just the pandemic you need to be concerned with, as data breaches have seen a lot of businesses have to close their doors for good. This should certainly be one of your main priorities in 2022.

So, let’s take a look at some of the different ways that you can make sure your business is protected throughout the coming years:

Security tools are a must in 2022

Unfortunately, it seems that data breaches are happening on a daily basis, as cybercriminals are getting more and more sophisticated. This means that you need to fight back and have a robust approach in place. There are a number of different ways you can go about this. Strategies include network segregation, DDoS protection, and much more. 

Educate your employees

You also need to make sure that your employees are educated on all security matters. Did you know that the vast majority of data breaches today are insider attacks? This is something that a lot of people do not realize! While this is not typically intentional, it can end up costing your business thousands of dollars, and could even mean you have to cease trading altogether. 

You also need to choose third parties with care, from secure cloud hosting to protected payment gateways. Do not simply assume that the company you work with do everything in their power to protect your data. Make sure that this is the case. It is still your responsibility. 

Use expert assistance

Another step you may want to take for your business is hiring an expert security team who can put together the perfect strategy for you. They will be able to assess your business and understand any weaknesses that you have so that they can patch them up efficiently. 

Don’t forget to put together an incident response plan

While we all hope that we will not end up suffering due to a data breach, it is important to put together an incident response plan to make sure that you are prepared should the worse happen. This will mean that you are able to respond quickly and effectively so that you can reduce the impact of a data breach. This will minimize the reputational damage and the costs that your business faces by a considerable degree, so it really is a vital step.

Final words on data breaches being a huge concern in 2022

There is no denying that data breaches represent a massive concern for businesses today. This is something that you definitely need to be prepared for. Follow the advice and tips that we have mentioned above to make sure that you have all bases covered when it comes to data breaches.

10 Ways in Which Technology Can Help You Immortalize (and Share!) a Special Moment

In the past, to immortalize a special month in time, you had to invest in 35mm camera rolls, shoot no more than 36 pictures, and do all you could to keep your photos safe and in good condition. And, there is no doubt that old photos are today an invaluable heritage for your whole family and friends. 

However, today, we live in a technology-enhanced era, and there are more options to immortalize, preserve, and restore your special moments – check them out below!

And, don’t forget to invest in the best photo management software that offers photo organizing tools and image editing features. While printing your shots might not be as common as it used to be, the right software can help you keep your photos safe and organized – just like if they were in a classic photo album!

Private Social Media Accounts

Social platforms have been under fire for years, accused of promoting social media addiction, affecting self-confidence, and increasing the fear of missing out and spreading unhealthy trends. 

Undoubtedly, mindlessly scrolling through your Facebook or Instagram feed might be time-consuming and unproductive. However, there are many ways in which social media platforms can be instrumental:

  • Social media accounts give you access to tutorials and inspiration to create better photos
  • There are multiple platform options to choose from, depending on what kind of content you focus on. For example, you might opt to store your memories on Instagram, Pinterest, or TikTok. 
  • You can set your profile in private mode, which allows you to share your memories only with close family members and friends.

If you are looking to carve out your little corner of the internet to store and share your memories, social media platforms can be an excellent solution.

Photo Editing Apps

Photo editing apps can be extremely helpful you re-living the feelings and emotions of a special moment. Indeed, if you are not a professional or talented photographer, the photos you have shot with your phone might not truly capture how special, unique, or intense a certain moment was for you. 

Photo editing apps can help you cover up minor flows, adjust the lighting and tone, and optimize the background – among other features and options. From free editing apps to more complex and professional tools, there is a range of software that can help you no matter your skill and experience level. 

Tools to Restore Old Photos

Who isn’t drawn to old photos?! Vintage shots have a unique charm and can tell stories like no other item. Whether you have found a collection of old photos in your grandmother’s living room’s drawer or you have an album that has become part of your entire family’s heritage, there is a lot you can do to preserve the beauty of your old photos. 

Indeed, old photos can be extremely fragile and valuable, and the best way to safely store and preserve them is to keep them in archival boxes, protect them from sunlight, and handle them sparingly.

But what happens if the colors start to fade and the paper is losing its integrity? New apps and tech tools can help you store old and damaged photos, bringing colors and features back to the surface. Get started on your restoration project today.

Adventure Clips for Your Holidays

We all live one-in-a-lifetime adventures. Whether it is a wonderful dive, a skydiving experience, or an eventful hike, there are no doubts that you have lived exciting moments in your life. 

If in the past, you were limited to describing your feelings in words, now you can show and share the entire experience. So, your family and friends can feel like they were part of an unmissable moment. 

Today, you can use active cameras, including GoPro and OCLU cameras, and drones to record unique footage of your experience. Make sure to become familiar with all the features and tools at your disposal to take unique shots that truly capture the emotion of a special moment.

Video Call Apps

Sometimes, there is nothing like having your friends and family members with you in a special moment. If you are looking to share a special event, day, or celebration with your loved ones – or build memories while you are miles apart – you should consider investing in the best video call apps and software. 

And, don’t be fooled by what these apps looked like just a few years ago! The pandemic has sped up technological changes and developments that were already happening. Thanks to Zoom, Skype, Google Duo, and WhatsApp video call options, there is a lot you can do to feel like your loved ones are just next to you. With these apps’ range of new features, you can share documents, photos, event details, clear sound, and HD imagery.

Instant Printing From Your Phone Camera Roll

Who doesn’t love a Polaroid shot?! However, you can’t always get ready for a special moment and carry all of your photography gear with you. Unless you are a professional photographer specializing in Polaroid photography, the chances are that you will only have your phone with you when something special happens.

In this case, technology comes to the rescue! You no longer have to leave your photos on your phone camera roll and only see them once or twice a year. Thanks to the right app and software, you can instantly print your phone shots in the format of polaroid photos. So, you can add charm and the right vintage filters to your shots. 

Photos as Non-Fungible Tokens (NFTs)

NFTs – or Non-Fungible Tokens – are a new technology that is revolutionizing the entire world of digital art, collectibles, and photography alongside other fields. While the potential of this technology is yet to be discovered, creating NFTs for your photos can be an excellent way to:

  • Guarantee the originality and authenticity of your shots
  • Privately and securely share them 
  • Store original copies
  • Create other copies that can be shown while the original remains safe

If you are a professional photographer, NFTs could also represent a significant potential source of income. Make sure to keep up with the latest developments to know how to use new NFT technologies for your photos and physical assets. 

Digital Art Apps

Not everyone uses photos to immortalize important moments. If you are more comfortable drawing sketches, creating art, and using colors to describe the emotions of a special moment, you might consider moving towards digital art. 

Indeed, when you find yourself living a once-in-a-lifetime experience, you might not have the entire set of colors and art tools with you – but you are more likely to have your phone, tablet, or computer with you. In this case, digital art apps can help you express and record your emotions in a flash. 

Live Streams

Live stream and live stream cameras are the ideal way to share an important moment with your friends and family members around the world. 

Whether you are planning a small wedding, you are about to graduate, or you are throwing a baby shower for a loved friend, live stream cameras can help those who aren’t there share a special moment with you. 

And, of course, you can record the entire event and create a memorable film with the best shots later on!

Data Backup Systems

Lastly, one of the most important ways to immortalize your photos and make sure to always have them with you is to invest in a safe data backup system. Indeed, no matter whether you consider yourself a geek or you are not so tech-savvy, anyone can end up accidentally deleting important photos and videos. 

Data backup systems can help you restore your memories and keep them safe for longer.

What Are NFTs?

Non-fungible tokens, or NFTs, are the latest cryptocurrency trend to go mainstream. NFTs have suddenly caught everyone’s attention after their popularity exploded with blockchain users, and Christie’s auction house sold the first-ever NFT artwork, a college of images by the digital artist Beeple, for a massive $69.3 million. But what actually are NFTs?

To put it into very simple terms, an NFT transforms a digital work of art or other collectible into a one-of-a-kind, verifiable asset that is easy to trade on the blockchain. However, they have left a lot of people feeling very confused. 

What Are NFTs?

Non-fungible tokens, or NFTs, are pieces of digital content that are linked to the blockchain. The blockchain is the digital database that underpins cryptocurrencies like bitcoin and ethereum. Unlike NFTs, cryptocurrencies are fungible, which means that they can be replaced or exchanged with another identical one of the same value, in the same way as traditional currency. 

An NFT us unique and is not mutual interchangeable, as no two NFTs are the same. 

NFTs have more in common with collectables like rare coins, Pokemon cards, or stamps. NFTs create scarcity among otherwise infinitely available assets. You get an certificate of authenticity to prove it. NFTs are usually used to buy and sell digital artwork, and can come in the form of tweets, virtual trading cards, GIFs, images of physical objects, video game skins, virtual real estate, and more. 

How Do I Buy An NFT?

Any digital image can be purchased as an NFT. However, if you are new to NFTs, there are some things that you should consider before you buy one. You will need to decide which marketplace you are going to buy from, what kind of digital wallet you need to store it safely, and what kind of cryptocurrency you will need in order to complete the sale. 

Some of the most popular marketplaces include Mintable, Rarible, OpenSea, and Nifty Gateway. There are also some more niche marketplaces for more specific NFTs, such as Valuables for tweets or NBA Top Shop for basketball video highlights. 

Pay attention to the fees before you buy. Some marketplaces will charge you a gas fee, which is the energy that is needed to carry out the transaction on the blockchain. Other fees can also include the costs for converting dollars into cryptocurrency and closing expenses. Make sure you do your research first and understand what you’re paying for. 

How Do I Sell An NFT?

NFTs are sold on marketplaces and the process of selling can vary from platform to platform. In most cases, you will upload your content to a marketplace and then follow the platform’s instructions to turn it into an NFT. You will also be able to include any specific details, like a description of the piece, and a suggested price. Most NFTs are bought using ethereum, but they can also be bought with other ERC-20 tokens, like Flow and WAX. As with buying, do your research first.

The Importance of a High Quality Website

Regardless of what you do, whether you’re a freelancer, an experienced business owner, an art student, or even a musician that’s trying to get their name out there, they all have one thing in common. That’s the need for a high-quality website. If you are selling a product or service, or even wishing to eventually sell a product or service, you’re going to have to find a website. The phone book is dead, and web search is king. 

Even if you have an online appearance such as a social media page, that still isn’t going to be enough. Consumers want to see websites, but not any website, they want to see high-quality professional-looking websites. If your website is good, outdated, or looks off, you’re going to have potential customers clicking away and finding someone else.

Fortunately, thanks to website builders, web development services, and simple do-it-yourself drag and drop websites, it’s easier now more than ever to create a beautiful website for your product or service. However, there are plenty of components that need to be kept in mind when making a website. You want this website to be searchable (so you can easily be found), you want the information to be clear, you want the website to be visually appealing, and last but not least, you want the website to look professional so visitors know that this is a real website and nothing sketchy. It may sound like a lot to think about, but nowadays it’s pretty simple to get a website up and running for your business or portfolio. These are some helpful tips to guide you through the process.

What exactly makes a good website?

Due to the massive shift to online shopping, searching, and just finding general entertainment or services online, now more than ever, the consumer is turning to the web for helpful information. You want to make sure that your website looks good enough to compete. A lot of visitors will judge a business (or portfolio) solely by its cover, how it looks. While it may not seem safe at first, it is. Unprofessional-looking websites come off as looking fake, or they look dangerous, such as containing malware or other viruses. Plus a bad-looking website reflects on the business as well, giving the impression that the owner of the website may be lazy or careless, or doesn’t touch the website anymore.

Nowadays, websites are needed for nearly all businesses and if you’re wanting to get your work shown off, such as your music or other forms of art, you’re going to have to have a website. This is going to be the most effective way to get your name out there and get discovered. It’s also important to evaluate how effective your website is. Just because you have an online presence, doesn’t automatically mean that it’s a good online presence. Having a good website can offer increased productivity and a better reputation.  Whether you’re looking into getting your very first website, or you’re hoping to update and modernize your website, these are some helpful ways to go about it!

Helpful key design rules for websites

Know your target audience

Who exactly are you wanting your website to reach out to? You’ll want to use the appropriate language and tone to attract the clients or visitors that you hope. This can also include aesthetics as well, such as the colors, imagery, and other graphic design elements as well. For example, if you’re selling jewelry on your website, you should know who your target audience is. These would most likely be high-end customers, so you’ll want to accommodate by providing high-quality images, nice soft colors, and other aesthetics that would reach out to your clients. This also goes for the wording as well, such as your tone and your choice of words.

Easy navigation

Visitors can get easily frustrated and leave a website if the navigation is difficult. If they’re unable to find what they need within five seconds, you can expect they’ll move on in their search. Your website can be beautiful, but if it isn’t user-friendly then what’s the point? It’s only going to make it more difficult for your potential customers.

This also includes the usability of the website such as where the buttons and hyperlinks are located. Something for a website such as CSS round buttons can do your website a lot of good. Visitors know that buttons will have a lot of features such as playing a track, playing a slideshow, a video, opening up a form or window, and even just a fancy way of showing a hyperlink. Buttons are user-friendly and they also help make the website look more welcoming too.

Your website should also have a search feature as well, that will search for keywords throughout the whole website. This is also something that can deter visitors and make them leave your website. They shouldn’t have to navigate through every page to just get the information that they’re after. Your home page and the rest of your webpage on your website should have a search feature to make navigation as easy as possible.

Avoid death by text

Death by text basically means having the visitor of your website not read or look through your website anymore due to the sheer amount of text that’s on a webpage. You have around 15 seconds to capture attention and you really want to make it count by any means necessary.  So your website shouldn’t have too much information through text. Instead, there should be ways to capture attention such as bold headlines with interesting font, images, videos, and other appealing visuals that can capture attention. You’re wanting to build a credible website, and one of the ways to do it is through lots of entertaining visuals.

Think about the layout

Just like you should skip out on providing too much information or too much text in general, you should also avoid using any confusing and chaotic layouts for your website. You want to also make sure that it’s easy to follow. Even if you’re wanting to be wild and artistic, you can still do and achieve those things but you need to thoroughly think about the layout. How you can still maintain creativity, while also still being user-friendly.

You really should avoid using too many colors, shapes, and pictures, you want to try to maximize impact wherever possible for your website. Zara, the fast-fashion brand, is a great example of this. Their website is known for being too clunky, chaotic, and the layout itself is too confusing. They can be a great example of what you should avoid for your website.

Have a call to action

A call to action is essentially getting the visitor of your website to do something. It may surprise you that people do enjoy being told what to do, especially if it’s going to benefit them. Try and have a call to action on most of your pages if possible. If you’re a business, such as a marketing agency, for instance, you can use this to utilize getting signups for your newsletter by handing out freebies or doing a mini-course via newsletter.

 But artists can still use call to action as well such as getting visitors to sign up for a new letter for news and discounts. While newsletters are the biggest call to actions around, other ways to utilize this can include using the “Submit”, “Learn More”, “Contact Us”, and “Sign Up” buttons too. Customers are more likely to engage with a button if they see it repeatedly and if it’s easy to access. So make sure you don’t neglect this helpful tip!

Are landing pages for a website a good idea?

Landing pages are being used now more than ever by a variety of different services from business owners to students building their portfolios. Landing pages are like a nice advertisement for your product, service, or even event. All information that’s needed is nicely placed on this landing page. Depending on the product or service, you can even make multiple landing pages and have multiple ways for people to reach those. It can all be very helpful!.

Landing pages can be colorful, fun, and engaging. Plus these are all great ways to get the customer learning. This allows customers to learn more about what they may be interested in without having to deal with reading hoards of text (death by text). There are multiple ways you can create a landing page such as doing it by scratch, hiring a developer, or even using a service such as LeadPages to make your very own landing page. While creating a landing page can sometimes be expensive, if you have the knowledge and experience it can be fairly straightforward.

Now that you’ve learned about the important components of having a good website for your product or service, you can now go out there and get started on creating or updating your current website! Whether you choose the route of hiring a web developer or doing it yourself, just remember that the appearance and the useability of a website do matter.