If you’re any kind of indie artist or have a small interest in music production, you may have developed a small library of tunes you’re somewhat proud of and wouldn’t mind sharing. Or, if you moonlight with a band at the weekends and have finally come together to record your first EP, you may wonder if this is the project that will take you to the next level.
Either way, finding some exposure for your hard work can be a nice outcome, and you don’t have to assume multi-national success to give it a go.
Of course, like any form of promotion, there are better and worse ways to do it. The days of hanging around at a bar handing out your mixtape (while still possible), aren’t quite as in vogue anymore. Moreover, there are many more opportunities online for you to post your music and gain some traction with it.
We can’t guarantee you exposure, but we can share a few methods modern artists are using to share their work. In this post, we’ll discuss exactly how to go about such an effort:
Consider Short-Form Content
While not to everyone’s taste, it’s hard to deny that short-form video platforms like YouTube shorts and TikTok can provide your art with much more exposure than it might otherwise. With appropriate tagging, a quick concept for each video, and a fun melody you can play or showcase, your song might be used by others posting their own content, which refers back to you if you label it correctly. This is a good way to introduce yourself as an artist, but make sure to avoid overdramatic production or clickbait to get there.
Upload Onto Streaming Services
While most would agree that streaming services often pay artists much less than they deserve, they can still serve as an excellent platform for exposure. Uploading your albums or music onto streaming services and cultivating playlists with your music in them could help attract the algorithm to look at your song with interest, and there are many artists with modest views gathering slight traction from that. Moreover, with free playlist transfer services, you can adapt to almost any platform.
Yes, A Website Still Counts
In a world where social platforms have centralized almost anything, it’s important to recognize that websites still provide a wealth of value to artists who want more control over their online presence. From showcasing their upcoming tours, posting snippets of their last gigs, adding merchandise stock to the storefront through services like Shopify, this central hub serves as both a portfolio and also a one-stop hub for your art. You can also add sections for particular commercial uses, as perhaps your small jazz band is more than happy to play weddings or similar events. This way, you can monetize your music with a central resource to refer to.
With this advice, you’ll be certain to promote your music online in the best way, even in a world that seems solely locked into the digital attention economy.
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