If you’ve got a great website that has been built and you’re ready to launch your business or blog. But once you have done so, you’re not coming up high in any Google searches. If you’re not ranking well, then it can mean a lot of potential customers are not finding you. The whole thing can seem a bit fruitless if you can’t get the big search engines to take any notice.
Of course, there are billions of websites out there, and search engines like Google, will trawl through them on a daily basis. But what can you be doing to make your website more visible? Here is a little breakdown of what Google do to analyze their sites to help you get on your way. If you help the process along, you’ll be ranking quicker than you thought.
Search engines are like a modern day phone book in many ways. They will have a large index of all of the pages on the websites that they know about. Your website will only come up on that list if it is known to them. So how can you let them know your site is there? First of all, think about the content that you’re sharing. Make sure that you optimize all of your content to make it searchable. Use small and relevant URL slugs, use keywords in your content and URL, add tags to images, and just generally share your content regularly. Then, when the search engine bots are looking through websites, yours is more likely to come up. This article shares more if you’re interested: https://seo-hacker.com/url-seo-tutorial/. This is a slower way to do it, but it does make a difference. You can also check if your site has been listed by logging into your website dashboard. There should be a Google Indexing tab under settings and SEO. Details should be there. Then you can just carry on doing what you’re doing to keep being ranked.
Once your site is indexed and they know you’re there and that your content is there, it will come down to analyzing the content. The analysis will determine where that particular post or page ranks. The search engine might be looking for phrases or keywords that will be a good match, as well as other keywords that will indicate what kind of website this is. The algorithms the search engines use are really clever and make a difference. They will be able to tell if your website about fitness, for example, is about tips for getting fitter or about buying and selling fitness equipment.
Unfortunately, there is no magic formula when it comes to search engine ranking. You should look into things like keywords, or perhaps outsource the SEO side of things to a company like https://ignitedigital.com/ if this is for your business website. Just think about the content you’re sharing and the tags that all of the posts have. Are you adding descriptions to the pages, using heading sizes, and adding alternative text to posts and images?
All of these things can take time. But with the right website and some know-how, you can be ranking quicker than you thought. Good luck!