Having an attractive looking website that is visible on search engines is what we all aim for, but this does not always mean that conversion levels are high. The main goal is always to turn traffic into consumers. Below, we have put together some top tips to help you do so.
Get rid of any distractions on your website
One thing that could be turning potential customers away is too many distractions. Website navigation should be simple and easy. Only include elements that are necessary. Less is more, as they say.
Make sure your website is optimized for mobile use
Nowadays, a huge proportion of people use their smartphone to access the Internet. You need to make sure your website has been optimized for this platform. Have you ever went onto a site using your smartphone to discover that the layout was all muddled up and all elements seem squashed? This is because the website has not been optimized for mobile use. You need to make sure it can be viewed and used on all devices.
Recommend related products
One way to keep your users’ interest and encourage sales is to recommend products or services that they may be interested in. You can do this by showing your most popular products, or by using data, such as what that client has bought before or searched for before. Companies like PRWD can help you in terms of acquiring the data you need to optimise your website effectively.
Include a call to action (CTA) and make sure it is compelling
Do you have a call to action on your website? This is something that makes your customers take action, i.e. join your newsletter or make a purchase. It is crucial to ensure that your CTA is enticing if you are to secure new customers.
Simplify any forms on your website
No one wants to spend ten minutes filling out a form to join a website or make a purchase. It is important to ensure forms are as simple and straightforward as possible. A good website builder will enable you to do this. Only make users input information that is essential; don’t waste their time with anything that is not needed.
Offer numerous payment options
Last but not least, make sure you give your customers a good selection of payment options to choose from. Believe it or not, not everyone has PayPal nor does everyone want to use it. By having a variety of payment methods, including all major credit and debit cards, you can satisfy all demands.
If you follow the tips above, you can make sure you improve your conversion rates!