4 Easy Ways to Promote Your Music Online
The number of people exposed to your music directly influences the number of listeners you gain as a musician. Therefore, good promotion is essential to growing your brand as a music artist. But, with diverse ways to promote and market your music digitally, how do you decide on the best ways to reach a broader range of listeners? Consider these four ways to promote your music online.
Personal music website
A personal music website leaves a better impression than providing social media profiles. It also shows more professionalism and seriousness about your craft. Unlike social media platforms, creating a music website leaves no limitation to your brand. You have control over every content hosted on the website. Your fans and enquirers would always find you at your official website address. A music website also facilitates the sale of music content and artist merchandise. This allows an artist to make more money by receiving support from fans directly. There are no restrictions to access databases. Hence you get to run promotional ads, announce new music, and host virtual shows and events on your music website.
Twitter is one of the biggest social media platforms that allow real-time interactions. It is the best place to interact with your fans and connect with other artists and music industry professionals. Twitter’s interaction model has features like retweets, hashtags, likes, tagging, or mentioning that will enable you to optimize your interactions to a broader audience. Another tip to using Twitter for promoting music is using external links. The platform allows you to add external links to your tweets and interactions. For example, you can even promote links from your YouTube profile via Twitter. Finally, it enables paid marketing features like promoted tweets which allow content to reach different countries.
Spotify
Spotify is the best place to promote your music and grow your audience. The onset of streaming services that offer app monetization services to music artists has increasingly exposed millions of music catalogs to millions of music lovers worldwide. Spotify has many features like Spotify for Artists, Spotify Ad Studio, and Marquee campaigns that function uniquely to make music available to music lovers. For example, Spotify for Artists adds promotional value to your music and allows you to manage your audience statistics and artist profile for free.
With Spotify, you can pitch upcoming releases to playlist editors and have your releases included in the editorial team’s playlist as a way of promoting your music. Getting any of your songs featured on a playlist gives it extraordinary reach and can propel your music career. Spotify also offers different marketing tools like Spotify Ad studio and Marquee Campaigns. Ad Studio is an easy way to create multimedia ads for free listeners.
Music blogs
Music blogs are still essential in the modern music industry and aid in creating exposure. Popular music blogs have a more comprehensive range of audiences to make new fans of your music. Music blogs host interviews that disclose the work and personality of new artists. These interviews are great opportunities to get your craft out there as well as gain new fans. Research online music blogs and the music genres they may work with, read the submission guidelines of any blog compatible with your style or brand then go-ahead to pitch your content to the blogging website.
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