Digital sign solutions have entirely changed the way we do things. This technology has made the business world easier by improving communication and interaction between business owners and consumers.
If you are a business owner and are not part of this new technology, you miss a lot. Read through this piece and find out how you will benefit from this discovery.
The most effective way to customer support
You have probably been at the purchase point in a retail shop waiting behind someone to be cleared to inquire about a product. Gone are those days. With digital signage, it is all about self-service. Self-service engage shoppers much better, and shoppers who receive excellent services will become actual customers.
Digital signage engages shoppers without requiring support agent interaction. This reduces congestion and saves you a lot of time.
On the other hand, waiting around for a long time to inquire about a product may mean that the shopper will never return. In the worst scenario, they are likely to tell their friends about it or post on social media or give the experience a bad review.
It provides a consistent and cost-effective system
Your brand needs to be consistent across different locations. If a consistent system is not adopted, brand identity will disappear in the myriad of the communication touchpoint.
Digital signage is the best way to keep your brand consistent across different locations. It is always crucial that the in-store essentials in one area are compatible with the in-store essentials in another location.
Another crucial benefit of digital signage is its ability to implement new sales, offers, and products quickly. For instance, displays in numerous stores located at different places throughout the country can all be changed simultaneously from one remote location when a company wants to launch a new product.
With that said, it is apparent that companies can retool their marketing effort or pull their offers without incurring a lot of costs.
It is extremely personalized
Being “personalizable” refers to an organization’s ability to tweak its advertising based on the digital sign location. Take, for instance, the following scenarios:
- running a public health organization: you can display different statistics for different sub-populations based on different neighborhood composition
- running various retail stores in the city: you can tailor a sign to announce a sale in a particular store in the town and not in the rest
- operating in a city of mixed languages: you can offer the option to read the information in different languages based on the customer’s choice
- a multinational company providing up to date weather conditions at its various offices based on the exact local condition
- a restaurant is modifying its menu based on season change or customer suggestions
- the last scenario is sending hyper-personalized ads to customers’ devices, based on their purchase history
All this is managed through a central system.
Digital signage is likely to drive traffic to your business because it demands more attention from a passer-by. For instance, having your retail shop contents displayed on city street screens will introduce your business to the public. Such displays usually direct those who may otherwise have never heard about your business.
Even though other signage types can attract potential customers, digital signage has the upper hand since it can leverage motion. It is said that digital signage captures an average of 400% more than the static signs.
In addition to animation, information displayed can be manipulated in specific ways to influence viewers even further. Such unexpected changes in direction can also be used to solicit a particular response.
It not only saves time but also helps pass time
Digital signage saves time in various ways. In one scenario, you make your advertisements quicker. You don’t have to type and print the promotional messages.
Secondly, the long line is a good reason for shoppers to leave your retail shop for another. With digital signage, people are likely to wait in line as well but with no frustration since the screen will occupy their minds.
According to a study on the checkout line, 69% of shoppers admitted that the long line is the most frustrating part of shopping. Consequently, 85% of these shoppers said watching digital displays helped them pass the time as they wait.
Having digital signage in your restaurant will help clients wait in patience as they are being served. You have probably been to a restaurant without a screen display; the first thing they do is give you their menu. The menu is to show you what they offer and destruct your attention from the long wait.
Reduce printing cost and paper consumption
Before the digital signage, we used to type nearly all the promotional information or any other notice. Many organizations still do that. This traditional signage involves a lot of costs, yet it doesn’t reach a lot of people.
With digital signage, you can pass on information among the staff members, clients, students, and the community without printing anything. That will spare you a lot of expenditure.
Besides, digital signage is a way of going green in the long run. It reduces the need to print paper notifications that are manufactured from trees. Sparing the papers means saving trees as well. Therefore, digital signage is an eco-friendly technology.
Earn advertising revenues
Digital signage is a significant investment that requires a lot of capital, and many business owners fear to venture into it. One piece of information that you have been lacking is that they can pay for themselves. Apart from displaying your messages only, you can decide to sell message space to local business owners. This can be a great way of generating money, and if you are lucky, your capital will return in no time.
Now that you have known the secret of making your business operation effective, I am sure you don’t want to do without digital signage. Every business owner needs to attract customers, lower expenditure, save time, have effective communication within the organization, interact with customers, and operate remotely, among other benefits that this technology offers. This is truly a revolutionary foot; join the trend, and make your business boom.